Body Positive
If the intimates and beachwear industry were only exclusive to women size 6 or below, there’d be no industry left, and COVID19 would’ve put the final nail in the coffin, but thankfully the bra industry celebrates all body types including plus size women who possess fuller figures, and last weekend’s Curve trade show at Spring Studio’s in New York City’s lower Manhattan opens the door to all brands who cater above a size 6, leading up to Elila, who’s collection is all about the plus size woman.
Elila is a plus size bra manufacture/ distributor who specifically makes larger band sizes from size 36 to size 54, and cup sizes from size A to size O.
Created in 2004, Elila designs each piece in its full figure intimate apparel line with top of the line, avant-garde materials, while maintaining a distinct focus on detail to create items that are all about support.
Ensuring the wearer feels more confident from the first snap, Elila strives to empower women by producing garments with unparalleled support, making a difference where it matters.
Elila is a seasonless collection where it’s always available year-round, Elila’s bras and panties are everyday basic replenishment carried in lots of colors, a full product matrix of bras powered for sports, performance, casual, date night, special occasion such as strapless long line bras and corsets, just to name a few, satisfying a woman’s need, want, and support at any part of the plus size spectrum.
Despite Elila being as a seasonless brand, Elila adds a couple of new collections every year, whether it’s lace driven or function driven, and this year’s newest add to Elila are 2 new sports bra collections for women who are nursing or women who want lace, thanks to the successful sales of sports bras during the COVID19 lockdown.
Elila designs each piece in its full figure intimate apparel line with top shelf, top quality avant-garde materials, while maintaining a distinct focus on detail to create items that scream support.
The combination of fashion and functionality is vital to Elila.
Seams are strategically placed for structural benefit and support, design elements like a custom strap clasp provide wearability, and materials are synergistically chosen to aide in the engineering of the bra, providing the wearer with optimum levels of comfort and control across all 40 styles.
And because Elila knows women want to look good from the inside out, delicate inspired French lace, embroidery and microfibers have been used throughout the collections to provide a touch of elegance and femininity to the engineered support and design of the garments.