The Beauty Of Black
Negris Lebrum made its bold comeback on the 20th anniversary of the September 11, 2001 attacks just below Union Square in Manhattan at Ideal Glass Studios for New York Fashion Week with its Spring & Summer 2022 collection, continuing its “Love Story” series with the next chapter with new and exciting plaids, also partnering with LaunchMetrics for its triumph return to the runway after runway shows were out of commission for 18 months thanks to the COVID19 pandemic.
This Love Story is the foundation of Negris LeBrum, and is rooted in the company slogan Lenoir est Joli…”Black is Beautiful.”
Brand founder Travis Hamilton’s design process is heavily influenced by his Southern Creole roots, and the Negris LeBrum love story is a tale of an older woman of the same name who lived in the designer’s hometown.
As a light-skinned Creole young woman, she could pass as a white person but chose to remain true to her Black roots.
She fell in love with a dark-skinned Black man, and their romance caused an uproar.
Each collection pays homage to the courage of this amazing woman, and the boldness of the color black.
“She was a grandmother in our hometown. I knew her and her family. Her granddaughter and I are very good friends,” Hamilton recalled. “I always felt that people not liking you because of the choice of you loving someone because of their color always bothered me. I just wanted to do something and bring out the positive in it.”
Each collection pays homage to the courage of this amazing woman, and the boldness of the color black!