Working Up Sustainability
Coterie, it’s all about trends, style, and fashion that’s ahead of the Fall/ Winter 2022-23 season, Coterie along with fashion is also aware of the growing consumer demand of producing fashion that’s not fast, but above trends and seasons, and uses material that easy to break down on Earth, enter Avocado, a athleisure activewear brand direct out of Los Angeles, California who brings their Earth-friendly fitness to New York City’s Javits Center.
Avocado is a sustainable premiere athleisure wear brand where it’s entire collection is produced in the City Of Angels, Avocado plays an active role in reducing carbon footprints by manufacturing its entire collection in-house in Los Angeles, sourcing yarns of polyester from recycled water bottles and nylon 6.6, the industry standard for sustainable nylon is nylon 6.0, Avocado uses nylon 6.6 because it’s more durable, and won’t end up in the landfill anytime soon.
Avocado also passes its 50 Laundering permanent clothing test as Avocado proves to make its athleisure collection as long lasting and possible, sans fast fashion trends in favor of seasonless fashion, and any time if an Avocado item ends up in the landfill, Avocado has added an additive to help it break down faster.
Avocado tries to source the best yarn that’s best for the eco-system, plus Avocado has a patented waistband that’s not suppose to pinch or roll, Avocado is also known for its bright and Earth tone colors such as Phoenix Fire and Mercury that’s currently in its SS22 where mesh can keep you cool, and upcoming FW22 collections, plus Avocado has handbags made from plastic biodegradable material.
Despite having new colors and items every season, Avocado lives by its mission of being a top-selling athleisure activewear brand that’s highly sustainable, spinning its yarns in Los Angeles to save on carbon footprint production, and creating a collection that you can wear even 5 years from now.