Curve New York’s 2022 Pitch Off innovates bra industry

Courtesy: Curve New York

Intimates For All

With a third of 2022 already almost over, today’s the day at Curve to gather designers, trendsetters, and intimates experts alike for Curve’s 2022 Brand Pitch Off, a “Shark Tank” like competition where 8 lucky brands give a 30 second pitch to notable bra movers and shakers for a chance to win their collections being available at a prominent retailer to let intimate lovers know that there’s now a seat for everyone at the table, from race to gender to comfort, and intimates made in Italy under the utmost quality thanks to Amor’e coro.

The big winner today was ZHE by Karen Elizabeth, who designs and makes her intimates that are especially for transgender women, where full compression tucking underwear are designed with a wider gusset and supportive multi-layer front panel, eliminating the need to use additional methods that are unnatural for the transgender woman.

Courtesy: Curve New York

A few brands to note that take the intimates to a whole the next generation include Embrago who designs dresses and tops to include bras built into their pieces where a bra alternative is more suitable than a bra itself, Threads who creates hosiery that’s fit to shape your body, tights that are sheer and comfortable, and also inclusive to include men’s tights, and Naked Rebellion who designs bras and panties according to one’s skin tone where it’s not limited to black and white.

Daniel Quintanilla

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