You Gotta Get Out
Informa Markets Fashion with WGSN today held its annual Apparel Trends outlook for the Spring/ Summer 2023 season of where womenswear and menswear will be, there’s definitely a demand to renew social interaction thanks to the COVID19 pandemic locking the world down for nearly 2 years, demand in travel has serged in spite of inflation and the threat of a recession, the comforts of home will be taken to the office full-time while others choose to keep home by working at home or searching for other meaningful ways to work outside 9 to 5, and full capacity events will keep on selling out once this pandemic is gone for good.
Young Contemporary Women’s of SS23 emphasizes the need to get back out and not just mingle, but have fun while your at it with strong colors, rethinking social norms, the workplace, and environmental consciousness, pink palm trees, vibrant pastels, trippy abstracts, and retro florals back the big ideas of the Desert Rider with sporty aesthetic, Maxi Adventurer with leisurewear and festival styles, Meta Lounger with high tech comfort for digital soft, Grounded Escapist exploring nature in bold and dark colors, Pyschedelic Boheme silhouetting into the free-spirit of the 1970’s, Summer Enthusiast natural and carefree, and Phygital Fanatic battles the 1990’s when physical work met its match with the rise of the internet.
Women’s Contemporary of SS23 is a force to be reckon with since it got disrupted by COVID19 for nearly 2 years, it finds footing again where artisanal and digital are coming together to work harder and last longer, stressing sustainability at its core while finally being inclusive, big ideas include the Day To Night Socialite where work and party are one with silk at day and layerings at night, the Smart Lounger seeking an upgrade in active daywear with innovative fabrics, the Vibrant Florist found in joyful silhouettes, embroidery, and print, Tech Inspired Crafters who digitally recreate traditional craft for the future, Fluid Artists found in drapery, sculptured profiles, and fluid cuts, the Graphic Experimentalist statement of polka dots, stripes, and checks, and the Rustic Artisan pushing sassy, feminine aesthetic from beach to bar.
If anything, the biggest seekers who want to embrace life again are Men of SS23, they’re eager to seek out nature in all forms, going far beyond the living room that became their workspace in the pandemic, hybrid work/ home initially emerging to find smarter and clever attire holding onto comfort to find themselves outdoors, abstract prints filled with color hybrids noting 1960’s, 70’s, and 80’s lead to big ideas of the Desert Rider of technical and natural fabrics as one, the Business Casual Savant bringing work from home and work at work together, the Mid-Century Modern Man that spell out nostalgia and familiar pieces, the Guerrilla Gardener inspired to reconnect to gardening tasks and looks, the Future Hedonist amping up the 70’s with hyper colors and silhouettes, the Coastal Explorer taken from womenswear to give you preppy muted pieces over a shoreline, and the Summer Chaser that pull us back to the beach for those carefree days of living.
In spite of the real possibility of a global recession within a year, that hasn’t slowed down creativity not only for the Spring/ Summer 2023 season, nor has it relegated sustainability back into the niche session, nor has it stopped menswear from being more feminine with the LGBTQIA community to the point where we now call for a piece of menswear to have lace.