Las Vegas, NV (August 4, 2022)
Leading global fashion industry connector, Informa Markets Fashion, organizer of PROJECT, MAGIC, and SOURCING at MAGIC Las Vegas, announces the debut of NFL x Jeff Hamilton, an NFL club-themed outerwear collection designed by Jeff Hamilton, at PROJECT Las Vegas from August 8 – 10, 2022 at the Las Vegas Convention Center.
The launch of high-end vegan leather patchwork jackets will be showcased to retailers and all attendees at the bi-annual event.
“Collaboration is at the heart of the NFL and what better way to enhance our fan apparel offerings than to collaborate with one of the world’s most recognized jacket designers, Jeff Hamilton,” said Ryan Samuelson, VP, Consumer Products at the NFL. “The NFL x Jeff Hamilton collection represents a special opportunity for fans to get their hands on a piece of NFL merchandise that will be a staple in their wardrobe for years to come and we are excited to unveil the collection at one of the largest fashion market events.”
In addition to the collection launch, NFL x Jeff Hamilton will also be the official sponsor for the PROJECT Party taking place at Jewel Night Club on August 8th, 2022, kicking off the first show day for PROJECT Las Vegas. “We are thrilled to work with the NFL x Jeff Hamilton collaboration and for them to sponsor the PROJECT party.” says Kelly Helfman, President of Informa Markets Fashion. “PROJECT brings together culturally relevant partners, brands and media, the NFL x Jeff Hamilton is a perfect fit for our PROJECT community.”
The venue will highlight the collection throughout, providing the backdrop for musical guests who will take the stage during the event.
“I have designed jackets for over 40 years, and I am excited to partner with the NFL to continue sharing my passion for creating distinctive leather jackets with football fans all over the world,” said Jeff Hamilton. “The NFL x Jeff Hamilton collection will feature some of my best designs incorporating NFL team themes, colors, and logos, resulting in the ultimate selection of fan apparel.”
Connecting fashion and culture, PROJECT Las Vegas represents what is new, now, and next in men’s and women’s contemporary apparel, footwear and accessories with fashion-forward brands exhibiting from Levi’s, Polo Ralph Lauren, Inmigo Clothing, Hudson Jeans, Pas Une Marque, Calvin Klein, Dolce Vita, LOCI, Amuse Society, Johnny Was Bishop + Young, Joe’s Jeans, Sam Edelman, and Frye.
In addition, this August edition of PROJECT Las Vegas will present keynote speaker Katy Perry and a series of educational sessions and panels for all attendees lead by industry experts and professionals from Highsnobiety, Kelly Helfman, President of Informa Markets Fashion, Rivet, and many more.
ABOUT INFORMA MARKETS FASHION
Information Classification: General Informa Markets Fashion connects and inspires the global fashion community through online experiences, industry insights, and worldwide fashion trade events, including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC.
From more effective manufacturing and supply chain opportunities to creative design inspiration and retail on the wholesale floor, Informa Markets Fashion’s diverse portfolio supports the entire fashion ecosystem – fostering innovation and driving creativity year-round.
For more information on upcoming events, please visit: www.findfashionevents.com.