Straightforward & Easy
A logo has a profound effect on the product you’re dealing with, whether to collaborate, attend, or buy from them, and there must be a special meaning to what the brand is, and where it’s from, COTERIE NEW YORK did just that late last week on Thursday as they went into super detail about the rhyme and reason for their new look.
The vision behind the new COTERIE NEW YORK logo is centered on precision and approachability, drawing inspiration from early modern lettering and historical “show” design like Bauhaus Kiosk in 1924 and iconic Kino cinema signage that grasps attention and delivers a clear and bold message.
Adding NEW YORK to the COTERIE logo shows unconditional love for the city that COTERIE was born in, completing the idea that COTERIE NEW YORK is a place where lifestyles evolve along with new ideas, and that’s what NEW YORK is all about.
COTERIE NEW YORK revealed last Tuesday the new direction they’re taking when they hold their show at the Javits Center in New York City from September 18 to September 20, a place where COTERIE NEW YORK will now be all about people, sustainability, and technology.