A New Spotlight
The vision for Luna by LaVoie comes from the heart and hands of mother and founder Marina LaVoie, who held an illustrious 20-year career in national broadcast media while raising three young boys alongside her husband. As a modern professional career woman and mother, Marina wears all the hats, pants, coats and bags. She is every woman.
During her first pregnancy, search as she might, she could not find a bag, backpack or purse for taking care of newborns and young children that fit her fashion-forward style. Most of these bags are bulky, designed with only functionality in mind, not high fashion. Why should expecting mothers sacrifice practicality in the name of quality and style?
Marina’s search for design inspiration and materials led her to the small village of Sesto Fiorentino just outside Florence Italy. Here, she met a family of craftsmen and women, skilled in the art of Italian leather and able to utilize large swatches of the highest quality skins with care and attention to detail that she had never before seen. The result of this trip is a new lease on life and the beginning of a half-decade journey to create a line of bags and accessories that perfectly blend both fashion and function for the modern mother.
With this spark, the Luna by LaVoie collection is born. High fashion and uncompromising quality for all phases of a woman’s life. The Luna collection is designed from the start with mothers in mind, while stylish and practical enough to grace the shoulder of any professional, fashionista or world traveler. Every Luna bag features timeless design, ample storage space segmented for practicality, a striking blue-toned water-resistant liner, and sleek, sturdy hardware.
Women are strong, versatile, and beautiful – all qualities you’ll find in the bags of Luna by LaVoie. Today, Marina continues her dream of providing a luxury product for expecting and new mothers. In addition, she is also helping to raise awareness for peripartum and postpartum depression research by donating a portion of each sale to these causes.