Platforms Power The World
To say that social media has made a profound impact on the fashion industry would be an understatement, it’s caused New York Fashion Week here on New York City to refocus its efforts on where trends are created, causing them to go outside the runway in Manhattan, and look onto your Tik-Tok page as to what’s shaping what’s now the new movers and shakers of the world, Gen Z, who’s already assaulting pop culture, and what we know as having a good time with their post-frills era style, now Ivy Cove and Gita Omri are taking a page from Tik-Tok with 9 trends for you to try this summer.
Ivy Cove & Gita Omri
With summer in full swing, there are new TikTok fashion trends to try. And of course some ‘core trends that may have been around for a bit but are still going very strong. From Farmcore, Barbiecore, Cottagecore and Coastal Grandma to Coastal Cowgirl, Quiet Luxury, Floral Appliques, Balletcore and Ocean Blue (or Mermaidcore)…we’ve picked our favorite summer trends we’re loving right now with stylish (and sustainable) options from luxury brands Ivy Cove and Gita Omri. Whether you’re looking to add a fun sundress or accessory to your closet or elevate your home decor, here are minimal to bold, on-trend pieces that easily fit into your own personal aesthetic.
Farmcore
“You could be a farmer in those clothes!” Clueless anyone? From unique leather market totes, rattan and raffia belts and bags (that take you to a field of flowers and embracing your inner gardener) to flowy maxi skirts and canvas planters, this style has you ready for a trip to the farm (or farmer’s market) at all times.
Barbie to Kencore
Barbiecore has been one of the biggest trends of the year. From hot pink to neon green, there’s something for everyone. And high heels are not required. This trend is not just for Barbie lovers but Ken too with preppy loafers and bold colored belts and accessories.
Balletcore
In our opinion, balletcore isn’t going anywhere. And you don’t have to be a dancer to be into this aesthetic. Balletcore combines dreamy, lightweight pieces in your closet that take you from comfy athleisure to the office or a summer social event. And you can’t give balletcore without a chic pair of ballet flats of course! Whether your style is minimal or bold, we love these sustainable and super comfortable slippers.
Cottagecore
Yes, cottagcore is still a thing and seems to be stronger than ever. While similar to farmcore, this aesthetic celebrates simple living, particularly in the countryside. Or a countryside we can dream of. We picture cotton and leather totes in neutral colors, chic bike bags (because anyone riding a bike in the country is of course giving cottagecore), macrame belts, rooms filled with flowers and hanging planters and wine carrier totes that hold all your picnic-ready essentials.
Floral Appliques
The floral applique trend has been dominating the runways in 2023 and is getting bigger than ever. We are loving this bold, floral statement to embellish any outfit or accessory from colorful leather bags and belts to pretty sundresses. This oversized rosette accent, which is totally giving us early 2000’s vibes, is not just for the summertime but will also be everywhere this fall.
Coastal Cowgirl
You may be thinking, do I just add cowboy boots? Well, yes. But…there’s more to coastal cowgirl that is catching everyone’s attention. First, start with airy attire like this daisy, lace shift dress or flowy, floral sweetheart silhouette. Coastal cowgirl combines the laid-back, beach vibes of coastal grandma with a western, country spin. We also picture a home filled with rustic, leather accents like this leather planter and accessories like braided leather belts and sandals added to your wardrobe.
Coastal Grandma (or Grandpa)
When giving grandma (or grandpa) vibes is the biggest compliment. Another big trend that isn’t going anywhere. Coastal grandma is an elevated combination of preppy and laidback style. It’s Cape Cod meets Montecito. For those who are effortlessly chic yet comfy and somehow always look so well put together. And of course big fans of Nancy Meyers movies. Insert luxe beach totes, espadrilles, chunky sandals, bucket hats and easy to slip on woven sandals. Because you are always ready for a walk on the beach. Complete with a travel flask set for a cocktail on the go. For the home, you can literally “serve” coastal grandma with this luxe serving tray or add other chic decor accents like this Hamptons leather picture frame in aqua blue. It just so happens that Ivy Cove is based in Montecito, CA, so this carefree, coastal aesthetic really is our state of mind.
Quiet Luxury
Quiet luxury should really be a way of life. It’s all about choosing thoughtful, sustainable pieces made with quality materials. It’s taking a stance against fast fashion and investing in timeless pieces that make you and your home look polished and sophisticated. It’s luxe leather and nylon bags for work, gym or travel and understated, neutral sandals and accessories. It’s home accents like leather baskets and entertaining pieces like leather cocktail shakers and ice buckets. We can thank Succession for making quiet luxury so popular but really it’s a movement of people caring about their purchases and choosing craftsmanship and sustainability.
Ocean Blue (Mermaidcore)
If there was one color that has taken over the summer, it’s blue. And we’re here for it. Whether you are at the beach or not, this color trend instantly gives vacay vibes. From statement bags, totes, sandals and dresses in bold cobalt blue, ombre and even a touch of neon green, these pieces complete your mermaidcore look. It’s where the ocean meets the land. And it’s perfect to carry all your treasures.
About Ivy Cove:
Ivy Cove is a luxury collection of handcrafted women’s and men’s leather accessories and lifestyle accoutrements that embody laidback luxury, wanderlust and freedom. Skillfully hewn by Montecito, California based founder Ivy Moliver, Ivy Cove is thoughtfully curated from the best artisans that the global community have to offer. The collection includes a variety of women’s and men’s shoes, belts and handbags to leather goods for the home, travel, lifestyle, pet accessories and even baby items all made with the finest materials. As a globally aware and sustainable brand, Ivy Cove is a Gold Rated Italian Tannery Audited by Environmental Working Group and meets Global Organic Textile Standard Certified for its materials.
To shop the Ivy Cove collection: www.ivycove.com
About Gita Omri
Gita Omri Brown is an Israeli-American designer based in New York who made her NYFW debut for her SS23 collection titled “Resilience.” Her luxury womenswear collection is available for women of all sizes, 0-30. “Not plus, not minus…just womenswear,” this is what her size inclusive collection stands for. Gita says, “We all deserve to look and feel our best regardless of our race, nationality, or SIZE. Dignity has no size tag and fashion should reflect that. Our mission is to reintroduce fashion as a tool to enhance one’s confidence and self-esteem. With my label I seek to empower women to present themselves to the world in their true form with pride, acceptance, and authenticity.”
To shop the Gita Omri collection: www.gitaomri.com