Hot Weather, Cool Aesthetics
It doesn’t take much for summer here in New York City to start off super cool with low humidity, to super hot and unbearable dew points, it’s been relentless on how hot it’s been over the last month, where any type of traditional heavy fabric can make you feel hot real quick, PROJECT New York men’s and fluid trade show at Iron 23 in Manhattan provided much-needed comfort with “Bread & Boxers”, the third largest selling underwear on Sweden now leaving its mark here in the United States, where comfort continues to be key for spring/ summer 2024.
Largely, you can shop “Bread & Boxers” in 3 magnificent ways, one is through their case pack collection of boxers, briefs, and t-shirts (crew, v-neck, and tank top) that come in white, navy, and black because that’s all you need when it comes to high-quality underwear made of stretch cotton and 100 percent certified organic cotton, a case pack collection that sells out largely in November and December because of Christmas time where it makes up for “Bread & Boxers’s” business for the entire year.
“Bread & Boxers” t-shirts sizes are a triple threat in their own right, the first is long length tanks that allow for shrinkage, the second being stretch/ slim fit options which these first 2 t-shirts are meant to be worn as underwear, also the same case with Jersey rib t-shirts, classic fits can be worn as outerwear with your jeans and jacket, plus are made of not only organic cotton, but also prima cotton.
The second way to experience the comfort of “Bread & Boxers” for spring/ summer 2024 is through their loungewear, not only do t-shirts fit into this equation, but so do shorts made up of beautiful toweling presentation that looks like it can handle the heat, it feels beautiful to wear on your skin, and it’s just beautiful to look at from a distance, and up-close.
“Bread & Boxers” loungewear also features a terrific set of pullovers and jogger pants that are highly functional, and in trend with the comfort levels that post-pandemic and GEN Z consumers are demanding this season as well as SS24, the biggest takeaway from their loungewear are their sweat-shorts, holding a strong waistline with solid organic cotton straight down to keep you cool even as its sweltering outside like it is now.
The third component to the “Bread & Boxer” aesthetic, continuing on the idea of fully-functional organic cotton is their activewear, a new avenue involving traditional running shorts that are highly functional and great to workout in on these dog days of summer, plus from its underwear component, boxer/ briefs pair real good with these running shorts, as well as with a pair of silky t-shirts of all kinds.
“Bread & Boxers” can be found here in the United States, in nearby places like Paragon here in New York City where they do terrific business with this popular-selling Swedish brand, plus your large or small business can subscribe to this wonderful brand through their fixture program, displaying its hugely successful case packs of t-shirts and underwear with out of the box attire hanging on the side, a small fixture holds 46 cases, larger fixtures for more products are also available.