PROJECT New York men and fluid SS24 fashion tradeshow as told by Patricia Ann Parenti



Project New York took place on July 17-19, 2023 at Iron 23 in Manhattan. This was a Spring/Summer 2024 tradeshow open only to buyers and press.

Men’s and Gender-Neutral upscale brands of clothing , accessories and shoes were being shown. Trends that I saw were distressed leather, long/oversized sweaters that had 1980s influences, olive green and harvest gold colors in 1960s style short sleeve fine knit sweaters that remined me of “Guido sweaters” that were worn by Italian American men on the East Coast in the early 1960s and less styles of ripped jeans. WWW.PROJECTFASHIONEVENTS.COM



Levi’s Historian (the women holding up the different styles of 501 jeans) presented “Creating an icon and the history of the 501” which was a very interesting presentation showing vintage Levi Jeans in the 150th lounge. Posters on the wall showed the history of Levi denim in the 150 years it’s been around. Examples of vintage styles are shown in my photo. In the photo is a pair from the 1930’s, another 501 style was used in mining after WW1, the pair with the black writing on them is from a lady who wrote on her style 501 jeans about her life in the year 2000 and the pair with the rope was used to pull a vehicle.



The sustainable brand was started in Sweeden by Maria Erixon in 2001. Jeans are made in Europe of organic cotton since 2012. Nudie focuses their denim business on rigid denim in 19990s washes as well as traditional raw denim. This brand has a great social aspect because the factory workers pay is enough money to support a family of four and is a part of Fair Wear Foundation. What I loved about the brand besides being Fair Trade Certified is that they do full repairs on their jeans for life of the garment. The reason they are sustainable is they are focusing on producing less garments therefor less pollution because there is way too much clothing out there in the world already. The brand’s motto “To create tomorrow’s vintage clothes are inspired by the vintage styles of today.” Nine cuts (styles) of jeans are produced: These are some of the styles. 1. supper skinny with some stretch, 2. skinny, 3. slim, 4. straight leg, 5 tapered with no stretch 6. baggy with no stretch. Sizes 28 – 38 Denim $185.00 – $280.00.

Some other items of clothing Nudie makes graphic tees, Hawaiian shirts, Swedish inspired workwear. Tops sizes XS – XL, Tee Shirts $70.00. Button Up Shirts $135.00

If you live or visit the NYC area, then please shop their stores. Manhattan: 188 Bowery at Spring Street,Williamsburg in Brooklyn : 116 Bedford Avenue. Store hours: Monday thru Saturday 11:00 AM – 7:00 PM, Sunday 12:00PM – 6:00PM WWW.NUDIEJEANS.COM



A collection of high quality traditional, classic and timeless clothes for men. Fabrics used are sourced from the best countries for each fiber; cotton is from Peru and wool is from Europe. Styles are vintage inspired with traditional designs using lots of special details such as the beautiful print acetate linings in the jackets as seen in my photos. This is the perfect collection for the country club set with cotton chino pants in traditional country club colors that you would have worn if you went to those preppy clubs back in the 1950s and 1960s. The jackets are beautiful and practical at the same time because of the raglan sleeves for ease of movement, corduroy collars and functional pockets that are big enough to put your wallet or phone in with ease. Some other styles of clothing offered are wool peacoats, embroidered and printed summer shirts, linen shirts and all-weather cotton poplin jackets. The brand strives for sustainability by using seed buttons. This is not wearing one season and throw away the next season clothing but clothing of high quality that will hang in your closet and be worn by you for at least 10 years or maybe even more. Sizes XS – XL. Prices $300.00 $1,000.00



This bag line is what the meaning of sustainable is about. The collection is made of recycled ocean plastic in Indonesia where clean-up crews bring the plastic trash on to the shore in fishing nets. The waste plastic is turning into plastic pellets which is then turned into the fabric you see in these bags in Indonesia also. In Europe the brand was started in 2018 but in 2020 the brand made its way to North America. Besides being sustainable these bags are of high-quality, durable and waterproof fabric that will hold up with continues wear and not wear out quickly. In my photos I have my blog partner Daniel Quintanilla modeling the bags to show you how perfect they look on the body. All the bags are timeless and are of minimalist designs. Styles are: moon bag, cross-body bag, back pack, hip pack, shower bag, laptop backpack, tote bag and many more styles on the website. Colors are greys, black, olive green, beiges and pastels. Easy to clean by wiping the bags down with a micro cloth. Prices: Accessories $29.00, to $159.00 for backpacks. The bags are also Gender Neutral. You can find these bags in Bloomingdales, Free People and REI Outdoor Stores. To buy on the website

Patricia Ann Parenti

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