
Beautiful Functionality
Jasmine Mendoza, a multi-talented woman who’s leading the charge in a corporate role at American Express, a talented singer, and also a fashion designer, used the ladder last Wednesday evening at the Robin Rice Gallery in lower Manhattan here in New York City, Jasmine New York has launched her first handbag collection titled La Luz (The Light) Handbags built to be a simply beautiful fine handbag made up of high-quality leather, detailed hardware, and compartment usefulness that holds your essentials while staying beautiful to the world.

Inspired by Jasmine’s Aunt Luz, La Luz embodies classic beauty and refined taste, the magic of La Luz’s well-constructed handbags made from 100 percent Nappa Italian Leather creates a handbag with incredible style and substance, functional for a normal size handbag to hold all your basic essentials needed to travel light, you can also look no further to La Luz if your daily routine involves more than just bite size basics, style on the daily reaches further than girl lunches, errands, and yoga class, daily style also includes laptops as you head to work or self-employed venture each day, La Luz makes a larger handbag edit to fit your MacBook Pro no matter the size.


La Luz’s fine leather tote handbags are sustainably made and tested to conform with regulations on safe leather tanning processes, totes and mini totes as they are corrected identified as blends practicality with elegance, style, and function, featuring spacious interior with the best hardware around via zippered pockets, offering ample room without comprising Nappa Italian Leather organization, additional but essential functionalities include a front panel pocket with magnetic snap closure to easily reach stored items, and La Luz’s large and small totes include detachable and adjustable leather straps to transform into a crossbody bag.


For those of you who love the hardware of a handbag such as strong metal zippers that are the strength of La Luz totes, you’ll definitely love additional detailing in both square and circle, you can have your choice of silver and gold colored detail along with rhinestones found primarily and perfectly on black handbags; although this is Jasmine New York’s initial launch of La Luz handbag collection, Jasmine Mendoza got into the fashion game back in 2015 with the NENE SHOES mommy and me footwear collection, motivated by customers and the media who loved Jasmine’s designs.



Fashion entrepreneur, model, and art curator, Debbie Dickinson, was in attendance for Jasmine NY’s La Luz tote handbag launch over at the Robin Rice Gallery off Hudson Street and 11th Street in Manhattan, lending her full support, and introducing Jasmine Mendoza first-ever handbag launch by Jasmine New York, a brand that pays homage to everyday fashion chic for women, inspiring ethereal beauty to lift us from the depths of our routine, and honoring New York City which Jasmine now calls home.
Daniel Quintanilla
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