PROJECT Presents: In Your Neighborhood taps in on GANT, originator of flannel look

Paying Homage

There’s only one place where you can get a curated view of top tier men’s fashion for fall and winter 2024/ 2025, and it’s PROJECT Presents: In Your Neighborhood, a new intimate idea of PROJECT New York taking place this past Wednesday over in SoHo, where New York Fashion Week gets its gritty feel, DANIEL PLUS LAUREN paid a visit to a true mainstay in menswear, GANT, they’re the ones who in part created the preppy look.

Founded in 1949, GANT and their roots were on college campuses, in places such as Yale University, Barney’s, and fine department stores in New York City are where GANT found success, being at the forefront of designing preppy clothing for those students who weren’t afraid to be proud of their affluent upbringing.

And if you’re a lover of the tried and true button down shirt with checkered and plaid designs with solid colors in its trio known as the flannel shirt, then you deserve only top tier from GANT, right before your eyes, GANT presents the standard of what we know as a causal button down flannel shirt have been the style base since GANT started 75 years ago, it’s the only staple causal button-down shirt you want to invest in that’s truly sustainable by design, thanks to high quality fabrics made from 100 percent cotton, and made in South Carolina where Brooks Brothers factory use to be.

Accompanying the flannel shirt that’s played a pivotal role for men’s fashion ranging from college, to wealthy, to pop culture, and also with women’s fashion as their flannel button down obsession is paired with leggings, footed tights, skinny jeans, open shirt style, and so forth, GANT also has a new collection that’s in the neighborhood of PROJECT Presents, it’s the 240 Mulberry collection, based on one of the many ingenious addresses in NoHo, 240 Mulberry consists of college inspired items such as the 100 percent California leather jacket with graphic big G on it, plus graphic sweatshirts, pullovers, and caps that celebrate GANT’s heritage of college attraction and its current curated store and showroom address that of course is at 240 Mulberry.

Apparently, men, DANIEL PLUS LAUREN, and young women can’t ignore this flannel shirt staple in our closet that pairs well with even dresses that fit right into one’s choice of aesthetic, the infamous bodysuit (aka leotard) is a red checkered flannel shirt’s best friend whether it’s with jeans, slacks, skirts, or by itself with hosiery for style and/ or dance; GANT and its preppy top tier collection that’s not for the everyday fast fashion stick with you sustainably, not just for the good of the environment, but for the good of celebrating your sustainability in the affluent, youthful, and feminine style both men and women have with the red checkered flannel shirt, GANT has an archive of this celebrated style of shirt that’s sustained GANT throughout its 75 year history, made of high quality 100 percent cotton, California leather, and Italian wool.

Daniel Quintanilla