Fashinnovation Fall 2024 A.I. fashion game-changers with CNBC’s Jade Scipioni

GO ALL IN WITH A.I.

You have to be tired of hearing about the fears of artificial intelligence (AI) right about now, at least that’s what some marketing researchers are saying. But either way, A.I. is here to stay, changing our daily 9 to 5 jobs to tasks we haven’t seen. Sure, it’s justifiable that A.I. job elimination fears are making us erase A.I. like we don’t talk about Bruno in Disney’s “Encanto”. But as CNBC’s Jade Scipioni at Fashinnovation Worldwide Talks today here in New York City explores, it’s just the exact opposite.

With a panel accompanying Jade who are Raul Cruz Bonilla of IMKI, Yuliya Raquel of Patternfast, and Suna Hasan of Streamoid Technologies AI. London, artificial intelligence can do more addiction than subtraction. A.I. can design your entire Fall/ Winter 2024-2025 apparel collection without giving it another thought. A.I. is the nitty gritty with patterns, colors, sizing, fabrics, and custom made fits. Plus, A.I. can help you shift through original ideas for designs whether it’s pre-determined, or organically conceived by you via the samples provided.

If you thought A.I. would eliminate your current position, you are sadly mistaken. A.I. has the power to do the opposite of outsourcing, it will require more jobs be created because sourcing will be locally based, as well as factory apparel production. Instead of producing your fall 2024 collection overseas where deliveries can take weeks to arrive at your distribution center, risking trends to be outdated by then. You can have finished product shipped fast in a 24 to 48 hour turnaround so your customers can get the hottest fashion trends happening right now.

As such fast turnaround can force your brand to move fast in producing trends in a hot second, it is very important not to set and forget A.I. Preset and unchanged A.I. over time creates risk of miscalculation, forecasting trends in the wrong direction, and in the wrong time frame to produce. You must set your A.I. workflow to be organic, guided with an acute eye to embrace and feel the market, and the emotions of the world as it moves along.

A.I. is not analytics like we’ve seen in sports where playbooks and players are drafted according to a pre-determined notion by the league. Just like team owners who get ready to sell a team, their leagues will impose rules on who they can sell to. This is a necessary process so that one given team can remain in a winning position, or seek out an owner who wants to win.

A.I. is not meant for the loser at heart, your fashion brand was meant to win and adapt with the times. Those times are getting your product out to the consumer much sooner than what you thought would come out of right field. The angels in the outfield are A.I. providing samples, colors, patterns, looks, and custom ideas by you without a skeleton crew ghostly producing it.

Plus, you are truly doing your part with keeping fashion sustainable by reducing time, energy, and waste in the environment. Valuable time used to keep costs down by not hanging onto a trend that’s long been dead, but moving onward to what’s next.

DANIEL QUINTANILLA