Evolution Concept intimates trade show stages Amour Cache lingerie

Courtesy: Daniel Quintanilla

Made For You

Before July ended in New York City, Evolution Concepts held its first annual underwear, swimwear, and activewear trade show in midtown Manhattan, Daniel plus Lauren got to know one of the youngest intimates start-ups out in the industry today, it’s Amour Cache, where there’s no limit to how intimates are expressed on you.

Amour Cache started last Fall by two young ladies who’s idea of intimates are a bra and and panty for whatever stage in life you are currently at, it’s not just about what your level of sex appeal, it’s either you feel daring to express your true self, or at the stage where your breasts and you also have gone through a traumatic health transformation, bras specifically made for you just going through a major mastectomy, needing not only confidence, but comfort in wearing a bra again.

Amour Cache’s top seller are traditional white lace bras with detailed bustier features, it’s a best-seller on their website, as well as in boutiques where they’ve recently expanded into, the newest Amour Cache bras including nursing bras comfortable for you to breastfeed, and colorful bras that are a cause for you to be more risqué with your taste, all leading to a tremendous bra/ panties collections that fits beautifully on you.

Daniel Quintanilla

Ivy Cove, Rag & Co., And blu swimwear With Fashionable Last Minute
Labor Day Deals

Courtesy: Ivy Cove, Rag & Co., and blu swimwear

Labor Of Love

While Summer may be winding down with the coming Labor Day Weekend, it doesn’t mean that style comes to a halt! In fact, the end of season holiday brings with it some seriously stylish deals to make the most of the last few weeks of warm weather & same some money at the same time.

More fashion… more money… what’s not to love?!?!?!

Courtesy: Ivy Cove

Ivy Cove

Shop the Ivy Cove luxury leather collection at www.ivycove.com from September 1st to the 5th and receive an automatic 15% off of some of the coolest leather accessories in the market. The collection is the creative brainchild of Ivy Moliver, who designs a full range of accessories for women, men, children and the home. Looking for a gift for the person with everything? Ivy Cove just solved your dilemma. Pictured above is the Ivy Cove Union Square Market Tote in natural tanned leather (regularly $98.00).

Courtesy: Rag & Co.

Rag & Co.

Luxury leather footwear brand Rag & Co. is having a Labor Day Clearance sale with many styles up to 80% off. There are also selections from their Rag & Co. X collection for all of you true luxury lovers.

Visit their site at www.ragnco.com for all the deals. No code necessary.

Courtesy: blu swimwear

blu swimwear

When one tries on a blú swimwear swimsuit, you can finally say that you know what luxury feels like. They have been touted by many, including one Olympic swimmer, as the “Most comfortable swimwear they’ve ever worn!” The collection has options for men, women, & children, along with some swim accessories for anyone in the family. From now until September 15th, use the code FFF333 at checkout to receive 33% off your entire purchase.

Shop the blú swimwear collection at www.diveintoblu.com… you’ll be so glad you did.

Daniel Quintanilla

Patricia Ann Parenti at 1st annual Evolution New York lingerie show

Courtesy: Daniel Quintanilla

By Patricia Ann Parenti

Evolution New York is is a concept tradeshow that is virtual and in person . I attended this event for the 1st time but it was the 3rd edition of the show. It was held at Home Studios, 873 Broadway in NYC between July 30, 2022 – August 1, 2022. The show was very curated with high-end brands of lingerie, sleepwear and swimwear. What I saw were some new brands from Europe that were absolutely gorgeous! With emphasis on glamour and sexy instead of basic bras, panties and shapewear I found many new styles with new concepts in delicate embroideries and floral laces.

To find out more about the show or if your looking to attend or exhibit next season go to WWW.EVOLUTIONCONCEPTSHOW.COM.

Courtesy: Patricia Ann Parenti


Three words sum up this collection from Romania and that is sexy, glamourous and feminine. Made in Romania with French and Italian fabrics. The fabrics are surprisingly of no wrinkle polyester but with the feel of silk. You can even throw these garments in the washing machine. The collection bridges lingerie with ready to wear because those bustlers are styled after 1950’s bras. They look like a long line bra but they are meant to be worn on their own and not necessarily under a blouse. They have a very sexy 1950s inspired lace up side skirt that would look amazing with the bustier. The skirt and the bustier worn together out on the town at night will make you look and feel like an Old Hollywood Screen Siren! What I loved about the line is that it’s very color driven with scarlet reds, fushia, black, white and the pieces can be mixed or matched. Some other styles are body suits, robes, bodycon dresses, mules and metallic garter belts. Priced at $300.00 – $400.00 and they ship to USA. French sizes 34 – 42 or in American sizes 0 – 1 0.


Courtesy: Patricia Ann Parenti


This is luxury lingerie with a conscience because it’s ethically crafted in the UK & Europe with fashionable designs. Fabrics are exquisite and beautiful using cruelty-free organic silk, embroidery on tulle and embroidery on illusion fabric. The company is based in London but the items are crafted in Romania so you know they are of the up-most superior quality. One of the new bra styles that allows for a fuller breast by pushing your boobs up with an underwire and is unlined is the 3 part bra as seen in the bras in my photo. Other styles are the 1/4 cup or shelf bra that is perfect bra to push your breast up under extremely low cut tops and dresses. The are also are doing that new style triangle bra which is a great style for women with small breast or breast implants because it shows your big breast off. The thong panties have the lace and satin to match the bras. The set wouldn’t be complete with out the matching garter belt with some styles that have leg garters that circle around your legs to make your stockings stay up even better and can be seen in my photo. The bra sizes are by number with size 1. fitting 30C/32B/34A; size 2. 30D/32C/34B, size 3. 30DD/32D/34C, Size 4. 32DD/34D/36C, Size 5. 32E/34DD/36D, Size 6. 32F/34E/36DD, Size 7. 34F/36E/38DD, Size 8. 34FF/36F/38E, Size 9. 34G/36FF/38F and all bras have adjustable back closure. As you can see by the sizes this brand caters towards bigger breast and is perfect for ladies with breast implants. Prices for bras/bralettes $134.00 – $412.00, thongs $119.00 – $258.00, garter belts $179.00 – $273.00.

They ship to USA also. WWW.STUDIOPIA.CO.UK.

Courtesy: Patricia Ann Parenti


Masha Titova is the founder of this very trendy collection. Neon is really hot for fall and her line mixes it with black/beige so it’s not too much neon on your body. As I’ve been noticing that the new style in bras is the no underwire bra for comfort and this collection is full of them. They have 35 sizes of bras because the owner’s friends kept saying “Oh I love your bras but do you have my size in them?” Size XS = 30A/B, 32A/B; Size S = 32C/34AA/34A/34B; Size M – 32D/34C/36A/36B; Size L = 36C/D, 38A/B; other sizes are: 32E/F; 34D/E; 34F/G; 34G/H; 36D/E; 36F/G; 38C/D; 38E/F; 40A/B; 40C/D. All made in USA and wear tested by the designer. Fabrics are geometrics, sheer fabrics with diamond motifs, black illusion, beige polyester trimmed with green neon as seen in my photo. All machine wash cold water in a mesh bag so nothing tears or rips and tumble dry low. Other styles are thong and high waist brief panties, bodysuits and sleepwear. Bras $100.00, thongs $35.00 bodysuits $100.00 and sleepwear $100.00 – $200.00.


Patricia Ann Parenti

Ivy Cove and Rag & Co.’s Best Fall ’22 Trends To Shop Right Now…(Did Someone Say Neon Green Is The New Barbicore?)

Courtesy: Ivy Cove

A Good Green Look

From sky high platforms, embellished Mary Jane’s and chunky heeled clogs to sleek belts, statement bags and extra large totes in the season’s hottest trends like neon green, added texture, and even accessories that look like a piece of art, here are the must-have trends to try this fall by Ivy Cove and Rag & Co. And the best part? They are all available to shop right now!

Courtesy: Rag & Co.

Rag & Co. – Sky High Platforms

High heel platforms are one of this season’s biggest trends. So if you don’t own any by now, it’s definitely time to invest. From satin square toe Mary Jane’s to braided leather sandals and velvet block heels, these chunky platforms are giving us all the Barbicore vibes.

Courtesy: Rag & Co.

Rag & Co. – Heeled Clogs

Clogs are having a moment. From chunky mules and loafers to heeled ankle boots, designed in leather, suede and patchwork denim, we’re seeing studded clogs in new and interesting ways that will instantly update your look.

Courtesy: Ivy Cove

Ivy Cove – Added Texture

This fall, look for bags that have some dimension. From leaf laser cut outs to woven leather details, this fun and playful trend gives your bag a little something extra.

Courtesy: Ivy Cove

Ivy Cove – Neon Green

Barbicore is getting some competition with the newest hot hue: neon green. From skinny belts and handbags to apple watch straps, sandals and lace up mules, standout from the crowd with pops of neon lime green added to your wardrobe. Whether it’s a nod to Y2K or just very 2022, neon green is taking the world by storm. And we’re here for it.

Courtesy: Ivy Cove

Ivy Cove – Extra Large Totes

If you haven’t noticed, the shopper tote trend is becoming a thing. It’s all about the bigger, the better when it comes to bags to keep all your everyday essentials. And this lime green and blue vertical strip makes it two trends in one.

Courtesy: Rag & Co.

Rag & Co. – Mary Janes

If high heels aren’t your thing, opt for the Mary Jane trend with a flat mule. Perfect for those upcoming holiday parties that will be here before we know it, try some Mary Jane’s with pearl and rhinestone embellishments.

Courtesy: Rag & Co.

Rag & Co. – Piece Of Art

From shoes to bags, we are seeing art on full display for this season’s accessories. Whether it’s a mural tapestry fabric on clogs or a graphic print of “Fleur de France,” the French Riviera, or Arc de Triomphe on a handbag or ballet flat, show off your creative, artistic side with these bold pieces.

Daniel Quintanilla

NY NOW Market Shows are Not Going Anywhere

Courtesy: NY NOW

New York, NY (August 30, 2022)

NY NOW®, the country’s largest gift and home wholesale market, where brands, buyers, and designers gather to connect and discover a world of inspiration, celebrated a successful Summer Market, seeing immense post covid growth, at the Jacob K. Javits Center in New York City.

NY NOW’s Summer 2022 Market experienced increases in both exhibiting companies and buyer attendance compared to the Summer 2021 Market, with exhibitor participation increasing by 54% and buyer attendance increasing by 10%. In addition, NY NOW international footprint significantly increased with 221 global brands from across 48 countries, like Morocco, France, Chile, Ghana, El Salvador, and many more, highlighting products from general gifts, accessories, home goods, accessories, and apparel.

“NY NOW’s summer market exuded the power of transformation as the industry welcomed Alana, Ali, and the Bulletin team to the NY NOW marketplace,” Karalynn Sprouse, EVP, Retail at Emerald. “There is a renewed, collective drive amongst retailers to connect with their current brands while sourcing new and emerging designers for their customers. With over 250 new brands and a full schedule of panels, talks, and guest appearances throughout the four days, it was inspirational to see how NY NOW reignited the power of small businesses, especially as we head towards the Market’s milestone 100th anniversary.”

The NY NOW and recently acquired Bulletin teams have united and will collectively reimagine the wholesale gift and home landscape with a shared commitment to providing small businesses, designers, and artisans an opportunity to have their brands discovered and shared with the masses.

“This was an exciting four days for all of us at Bulletin, joining the NY NOW market for the first time,” said Alana Branston, Group Vice President, Gift & Home. “Many of our brands have never experienced a market on this scale. The exposure to the Bulletin team was definitely educational and will help firm up our strategy on ways to evolve the show for 2023.”

Support and mentorship for exhibitors was the main priority throughout the summer market’s activations as emerging brands continue to recover from the pandemic and crushing supply chain demands. This year’s event featured a range of conversations that offered attendees expert advice, from how to engage with Gen Z to design and licensing expertise and trends for Spring/Summer 2023.

Buyer Testimonial: “I’ve been coming to NY NOW twice a year for 15 years. It’s a can’t miss show for me because you get to enjoy the energy of the show and the excitement, in a magically creative place,” said Barbara Mooney, Owner, Daisy’s. “NY NOW is important for us because we need to bring the newest and the most exciting products to our customers and this market stays very current with what’s happening. One of the most important things that you get from coming to NY NOW is seeing what the color trends are going to be. And for all the other shows and experiences of buying, NY NOW is where you come to see what that is going to be first.”

Exhibitor Testimonial: “NY NOW is our first ever trade show. We can’t believe how successful it’s been. We got enough orders by lunch on the first day to recoup our entire investment in exhibiting at NY NOW,” said Lisa Watkins, Co-found, Wanderfull Bags. “The volume of retail orders was huge, from small boutiques to large buyers like we the Marriott Hotel, a museum in Seattle and a bunch of chain stores in Texas. And we’ve made incredible connections at the market, someone who does special gifting for AMC Networks and another who knows the owner of a sports team and an inquiry to purchase 3000 units for a large corporation. Corporate gifting really wasn’t even something we thought about but being at NY NOW helped us realize that could be a viable channel for our business. So many amazing opportunities for us that have happened here at NY NOW. We are beyond thrilled.”

NY NOW announced the winners of the Summer 2022 Market Awards, a competitive awards program adjudicated by an esteemed panel of industry leaders celebrating brands who stood out for unique designs, dedication, and innovative emergence. NY NOW honored the vendors across 11 categories, including Home Design, Beauty + Wellness, and Handmade Global Design. A complete list of finalists and winners can also be found here, with winners in each section listed below:

For more information on the Summer 2022 Market, please visit www.nynow.com and follow along on social media across Instagram, Facebook, and Twitter for timely updates. For imagery of the Summer 2022 Market, please click here.

Daniel Quintanilla

Curve New York SS23 as told by Patricia Ann Parenti

Courtesy: Patricia Ann Parenti

By Patricia Ann Parenti

CURVE NEW YORK is a tradeshow about lingerie, sleepwear, bras, panties and shapewear that are from upscale brands. This tradeshow took place July 31 – Aug. 2, 2022 at Spring Studios where NYFW is held. Ladies there is a new trend in bras that remind me of the pre- molded/cups era that we are so familiar with. Since I’m a Baby Boomer these bras look similar to the bras, we wore in the 1970s and 1980s. Yes, bras have lost their padding but not their underwires. The new style in bras is a triangle bra which is unlined with either stretch or non-stretch lace with seams to fit the bust without gaps since we don’t have that padding or molded cups to make the bra fit smooth over our breast. Looking for examples then look at the photos of the mannequins under Lingerie Briefs. Some other trends are matching all over lace bras, panties and garter belts. Matching nightgowns and robes continue but with lace trim instead of being plain. Panties are brief style made in light and airy fabrics that stretch with no seams unlike your grandma’s or mother’s cotton or woven nylon styles with elastic around the edges of the legs/waist. A new style in sleepwear is a long to the knee woven cotton shirt like the style of a men’s shirt. The new look in gym bras is with rows of hooks and eyes in the back with a center bust seam for an added smooth fit. As a gym rat who wears sports bras this is wonderful because they are easier to get off and on in the humid heat of summer than the kind you struggle to pull on over your head. I will be definitely looking for this style. I also took the bra fitting class so if anyone reading my blog needs hands on help with fitting bras for themselves then contact me on Social Media.

For more information, to attend or exhibit. WWW.CURVEEXPO.COM

Courtesy: Patricia Ann Parenti


They showed 18 different designers from new and up and coming designers from USA, Italy, Germany, Canada, Austria and UK. This company was started and still headed by lingerie industry veteran Ellen Lewis. Notice in the top 2 of my photos in the pic college the new style triangle bras I mentioned earlier in my blog. As you can see there are no molded cups or linings but that the bra fits perfectly with no gaps over the breast. Here are some beautiful fabrics shown in the new high waist briefs I mentioned earlier. In the upper left/right hand corner photo you will see a new style of garter belt with elastic bands on the legs to make your stockings stay up better but with garters still attached to hook them up. The bottom photo is matching robe and nightgown sets in luxurious silk charmeuse fabric. This company writes a blog every week or so showcasing gorgeous lingerie with French laces by designers that aren’t sold at major department stores in America. the slogan of the company is “Lingerie is poetry in a woman’s wardrobe.” Of all the collections I saw at Curve I thought they had the most breath taking of them all but of course I am a huge fan of lacy lingerie with a drawer full of it.

Ladies, if you want what is in my photo, go to their social media pages, message them the photo and to see/order some sexy lingerie go to WWW.LINGERIEBRIEFS.COM

Courtesy: Patricia Ann Parenti


The line was started by Bree McKeen who studied anatomy of the human body. She couldn’t find a bra that was comfortable so she set out to make a bra because of it. Evelyn was Bree’s maternal Grandmother and Bobbie is Bree’s Aunt so she named the company after them. Since I fit bras with ladies as a personal stylist I hear complaints all the time from bigger busted ladies that they can’t find a bra that fits. Hey ladies, I’m giving you a brand that will solve that problem because this company has 6 patients on bra technology. This a great brand for a bigger and fuller bust. No underwires to poke you either but with the same uplift. 4 different bra styles with 4 rows of hooks and eyes so this bra will definitely not ride up on your back but stay in the middle of your back where it belongs. Sizes 34C – 52G at $78.00 – $88.00. Panties have 4-way stretch nylon and spandex that fit sizes 0 – 16 and 16 – 24 at $22.00. They come in a thong, brief and short style. Since clothing fabrics are much more sheer than years ago many women want true complexion colors and this brand scanned thousands of women’s skin tones to get the colors right.


Courtesy: Patricia Ann Parenti


This collection is all about putting more fashion elements into shapewear. The garments can even be worn as ready to wear as well as underneath clothes. This line of shapewear is so comfortable that you can wear it 24 hours and even sleep in it because of it’s so light and has comfortable compression with no binding. Look at the shorts in the lower right-hand photo that are 1 piece that comes with an added belt for waist control. The bodysuit in the top photos needs no bra or panties. The collection is geared toward the everyday woman in all shapes and sizes that goes to work, shops and socializes but wants to wear clothes that are tight fitting or just look t nice with no bulges showing. Made in China and USA of nylon/spandex, nylon/latex in complexion tones as well as navy, black, orange and purple. The beautiful plus size models show how comfortable this shapewear is because they wore the styles at the show for 8 hours and 3 days straight. Priced $55.00 – $90.00.


Courtesy: Patricia Ann Parenti


Cecille was formally a lawyer who decided to make hosiery because she loved the product like I do. It’s made in Castel Goffredo, Italy which is a major area to make hose in. It’s made of recycled yarn in 85% Nylon/15% Elastane leftover from other factories making hose using recycled water, and chemicals. The basic style has no waistband nor center seam so they are perfect under tight clothes. They also don’t roll down nor bind you like many people think will happen when they buy drug store brand sheers. The sheer to waist style is perfect for those club hoping girls I see in 25 degree weather in NYC with micro mini skirts on and no hose. Reason these are good is no panty knitted in the hose to show below the hem of your skirt. Since most people reading this blog didn’t wear hosiery in the 1960s and 1970s when the word denier was used to grade the sheerness of hosiery so I will explain the 3 deniers they come in (see bottom right photo for the difference in deniers). 80 denier = heavy weight opaque is for winter to keep your legs warm and comes in black. 50 denier = semi opaque and you can’t see thru, good for Fall/Spring and comes in black, navy and gray. 20 denier is sheer is everyday hose but good for evening too and comes in complexion colors to match your skin. For all you dancers or women who walk lots the collection has black fishnets with a sock sole because we all know that is the first area to wear in this kind of hose. Coming soon are tartan plaid opaque and black/gold lurex. They are sized to fit manly every size figure from XS – XXXL. Priced around $22.00 – $24.00. As a hosiery lover that has a huge drawer full of pantyhose/stockings and having worked as a sales rep for an American made hosiery line I’m very qualified to say this line is of very high quality that compares with Fogal or Wolford.


Patricia Ann Parenti

Patricia Ann Parenti at first-ever SOCIETY FOR INTERNATIONAL MENSWEAR trade show

Courtesy: Patricia Ann Parenti

By Patricia Ann Parenti

This is a brand new men’s tradeshow put on by Coleman McCartan, Vice President of Wainscot Media (publishers of MR magazine) that caters toward the business of menswear . This show was all about traditional fashion and highly crafted items from all over the world. It was booths with small collections of high end casual clothing, shoes and accessories. The trends I saw were relaxed dressing with plaid unlined sportcoats, linen blazers that were single breasted and unconstruted, leather and suede bomber jackets with sweatshirt fabric lining, button down shirts with small prints and cashmere polo shirts/sweatpants/sweatshirts/hoodies. It use to be guys wore suits to the tradeshows because it was a chance to dress up but now I saw most men in Khakis which shows me that even classic menswear is going more casual and sporty. For further infromation or to exhibit/attend at the next show WWW.SOCIETYNYCSHOW.COM

Courtesy: Patricia Ann Parenti


This company’s name says it all. They have been in the tailored clothing business in Canada since 1938. What attracted to me to this line was the beautiful camelhair, cashmere and wool (fabrics from Italy) outerwear that came in classic shapes and were coats you would have in your closet for at least 10 years. This collection is about versitlity for different looks such as dressy when you need a long coat to go over your suit jacket or short jackets for your more casual days. As you can see in my photo the short coat in glen paids with a removable hoodie sweatshirt. Another versitle style is in the lower right hand corner of the photo is a 2 in 1 coat because you can unzip the coat and it becomes a jacket. Other coats have removable Primaloft fill (polyester) linings with magnetic snaps which are great for traveling to different climates in one journey because you can remove the lining for a 50 degree day or snap it back in for a 30 degree day. Prices $495.00 – $1,195.00. To purchase Neman Marcus and Norstrom online or Bloomingdales in store. WWW.CARDINALOFCANADA.COM

Courtesy: Patricia Ann Parenti


I interviewed Michelle one of the partners and designers of this brand of Italian luxury sneakers. The company’s founding principles are”to honor courge” because courge is the attribute that moves us forward in our lives. “When we step in courge you live in the Culture of the Brave.” The sneakers are named after human attributes such as “courge resilant, free sole, prepaired to risk and individual courge.” All leather collection of sneakers including leather lined and substainable with rubber soles. These sneakers are made to last and aren’t “fast fashion”. To keep them clean use a leather cleaner with a conditioner and soft cloth to get the soil out of them. Men’s sizes 7 -13 and women’s sizes 6 – 11. Priced at $295.00 – $599.00 and the company ships worldwide. To shop WWW.CULTUREOFBRAVE.COM

Courtesy: Patricia Ann Parenti


This is a complete men’s jewelry line made in the UK. In the lower right hand corner of my photo are handmade stackable beaded braclets with stearling silver, macrame and leather accents. Semi precious stones and beads that have natural variations in color are used. Priced $250.00 – $500.00. This is the biggest trend in fashion jewlery for men right now. Since guys are getting dressed in tuxes again and my vintage jazz musician friends are playing out in clubs again, they will all need shirt studs which replace those white plastic buttons for a more refined and glamours look. They come in stainless steel, stearling, gold, rubies and saphires. $500.00 – $3,00.00. Since men are dressing up they will need cufflinks. Some different ones this company has are gears on cufflinks that actually turn, roulette wheels for gamblers and fully funtional watches. Priced $250.00 – $500.00. For the younger guy necklaces with pearls and stainless steel, black freshwater pearls and pearls with an iridesent finish. Some other jewlery items are rare stone,, stearling and titanium cufflinks, necklaces that layer with charms, lapel pins, shoe links that go at the top of sneakers laces, watches, pens, tie clips and some ladies jewlery. Everything comes packaged in a beautiful gift box to keep your jewlery in. To purchase WWW.TATEOSSIAN.COM

Courtesy: Patricia Ann Parenti


Founded in 1982 in Protugal but they made ties for other companies. In 2000 the company started their own collection using Italtian fabrics. The collection features silk pocket squares/ties and cashmere ties. The use of vintage inspired prints is prevelant throughout the collection. A unique tie is in patchwork using scrapes of fabric left in production. The ties feature matt and shinny finishes in silk. Prints are foulard, stripes, pasiley dot, animal print and plaid. If your looking for ties for children, babies and even dogs then look at their website because they make them. Since the new trend is to have your dog in the wedding than all the ties of dog, groom, best man, and ushers can all match! They also make bowties, cumberbunds and boxed bowtie/cumberbund sets. Prices are $120.00 and up and all made in the North of Portugal. To buy: WWW.VANDOMATIES.COM

Patricia Ann Parenti


Courtesy: ATF Fashion House NYC

Manhattan, New York | AUGUST 23, 2022 (by ATF Fashion House NYC)

Earlier this week, Kelly James Gordon, from WFM – “Who Follows Me”, a tech advertising company that reaches over 2 billion people via tech driven advertising in 50+ countries, sat down with our very own Melissa Harrys, Head of Brands Partnerships and Distribution at ATF Fashion House NYC, to discuss the upcoming NEW YORK FASHION WEEK and the role that ATFH plans to play during the World’s Largest Fashion Gathering.

Kelly James Gordon:

Take us inside – How does ATFH operates? I mean, where and how do you find those brands, and more importantly, how and where do you position them for sales and growth?

Melissa Harrys:

We sponsor a lot of Fashion Events where we come across incredible Brands with very inspiring stories and great quality products that we think have the potential to sell Big time in the North American market. We either Buy and Resell, or we strike a Distribution or Representation Deal in specific markets where we have a solid deployment ground. 

Our sales infrastructure is pretty straightforward: We use a salesforce of Agents who cover specific territories and manage Buyers accounts; We also setup Buyers-Only gatherings in the form of Invite-Only Showrooms or Auctions. And lastly, we obviously tap into the technology platforms run by our sister company to reach direct consumers in large numbers at a record pace.

Kelly James Gordon:

Fashion Brands are popping out left and right everyday, I think the biggest challenge for Designers is finding Real Buyers. How does ATFH connect with Buyers, and why are Buyers interested in your offering, when there are endless channels available to them to access Brands directly, as more and more Wholesale platforms enter the marketplace? 

Melissa Harrys:

It’s Simple: Greed and Laziness. The most active Buyers are Greedy, they want the highest margins on every single purchase. The medium Buyers are Lazy, they focus on who and what are available on their core market. ATFH gets its hands dirty, we do the hard work by actually going into these emerging places to dig up hidden talents, polish them and position them in ways that are attractive to Sophisticated Buyers. We put our money where our mouth is and we are NOT greedy, we take a reasonable cut and Zero ownership, so Buyers Love us as we speak their language and serve them the finished products at the best prices. 

Kelly James Gordon:

NEW YORK FASHION WEEK – ATFH is planning quite a series of events. Why taking a center stage at NYFW this year?

Melissa Harrys:

Well, NYFW is the biggest Fashion Rendezvous in the World. While the Paris, London and Milan Fashion Weeks are amazing, the real money is in New York. A Designer who blows up in New York eventually explodes in Europe, which is not necessarily the case on the reverse side. A Brand that explodes in Europe still needs to do major work to penetrate the US.

With COVID-19, Fashion Weeks kind of tanked over the past 2 years, now that things are moving again, people are getting back out there, hungrier than ever, and we are ready to capture all that effervescence. 

Over 300,000 visitors are flying into town and north of $1 billion is expected to be transacted. We are in the RIGHT City, at the RIGHT time, with the RIGHT Opportunity.

Kelly James Gordon:

ATFH BLACK TIE GALA, September 12 hein… Tell us more, and why a Gala when everyone is used to the traditional runway?

Melissa Harrys:

Haha, as you have probably noticed, we tend not to do things like everyone else. We thrive in disrupting, innovating and switching up the status quo. 

But in all seriousness, listen, we don’t host events focused on publicity and awareness. Our events are specifically targeted towards deals and sales. The whole Media and PR Bling is nice, but doesn’t convert easily, it requires another investment to see its real impact on your bottom line. 

The Sept 12 ATFH GALA is a High End Networking Event bringing together 100 Curated Fashion Buyers, Distributors and Dealers to connect with 60 Brands carefully selected across Haute Couture, Modest Fashion, Streetwear, Footwear, Swimwear, Eyewear and Accessories from Saudi Arabia, UK, India, Nigeria, France, Australia, Germany, Italy, Canada, Colombia, Hong Kong, Singapore, South Korea, South Africa, Morocco, Senegal, Italy, Switzerland, Spain, Tanzania, Kenya, Mexico, Dominican Republic, Brazil and the United States.  

Kelly James Gordon:

I’m trying to picture the setup, and i gotta ask – How is it going to be? What can attendees expect? 

Melissa Harrys:

Well, the first hour kicks off with an OPEN NETWORKING COCKTAIL – Buyers and Brands are identified by pins of different colors, they get to interact and initiate conversations around potential opportunities and collaborations, and exchange information.

Then we move to the BUYERS DINNER which is animated by Keynote addresses from Buyers sharing industry insights, market analysis and best practice tips for Brands; and followed by a RUNWAY Show Dinner Style, similar to the RALPH LAUREN and CHANNEL Shows.

Kelly James Gordon:

From what I read, Designers who can’t make it to New York are able to participate Virtually? Walk me through the Experience, what will it look like to showcase your Australian brand at New York Fashion Week, without being here in person?

Melissa Harrys:

You are correct – Last July, we sponsored a Fashion Show in Italy and we had a Fabulous designer from Lagos Nigeria who couldn’t make it because she couldn’t get the visa on time. There are incredible designers out there that the Fashion World doesn’t get to see because they can’t make it in-person for various reasons being money (these events don’t come cheap especially if you consider that they have to add air ticket, accommodation, food, and most designers travel with at least one extra person who is an assistant or a stylist), or sometimes it is just a matter of availability and schedulling conflict. 

We are innovating here by allowing all fashion designers with quality products, regardless of where they are located, to showcase their brand at New York Fashion Week, without physically being present in New York. They produce a Video that is played at the Runway Show and they ship us samples of their products that we exhibit at the Shopping Booth for Buyers to place orders. And they still receive a substantial media and promo exposure.

Kelly James Gordon:

The Shopping Booth, I’m intrigued – How will that work? Is it some kind of Store or Trade Show Exhibition area?

Melissa Harrys:

I’m glad you asked. This is actually our proud addition on the menu this year. We realized that most fashion events are missing a big opportunity by not allowing Designers to Sell on the sidelines of Runway Shows. If you have 200 people in a venue for 4 hours, chance is 30% of the audience can afford to either buy 1-3 items on the spot, or start a conversation about placing a Wholesale order down the line. But for that to happen and be efficient, they must SEE the product or at least a sample. Words are cheap, Visual triggers Spending.

We will design a section of the venue in the form of a Store and invite guests throughout the event, to explore and place orders on items they like. To prevent traffic in the shopping section, barcodes or web links will be associated with each sample, allowing guests to head straight to the Designer’s website and make their purchase instantly. While networking, Designers can be more convincing by taking buyers to the shopping booth to show their products, instead of the usual “I have some photos or videos of the product in my phone”. 

Kelly James Gordon:

That right there sounds very interesting, I gotta say! Because at the end of the day, we all want to sell in order to earn, regardless of what industry you are in. But let me ask you Melissa – How much success can Brands expect to have from this event? Like how many people will they actually meet there, and end up doing some tangible business with?

Melissa Harrys:

I like you Kelly, you don’t pull any punches haha. That’s the One-million-dollar question of every single Networking event. How to anticipate successful conversion from opportunistic encounters? The answer is pure honesty – you can’t, no one can’t. Our job is to pack the room with the right people on both sides (Buyers want to meet Designers with quality products, and Designers want to meet Buyers or Distributors who actively buy or help make deals in Fashion), and the rest is up to them. Success in Networking will depend on their respective abilities to introduce themselves, to promote their businesses, to be flexible and put themselves in the best position to make some deals. 

In addition, we send out the Catalog or Lookbook of each Brand, including their contact information, to All Buyers via secure emails. No one can possibly speak with everyone at the event, and even you do, people forget. This helps keep their information in front of buyers and opens doors for follow-up and possible orders.

Courtesy: ATF Fashion House NYC

Kelly James Gordon:

Now, let’s suppose that I’m a Designer – I came in, I did the event and it’s over. What happens next?

Melissa Harrys:

Well, post-event, our Buyer and Distribution team will sit down with every Designer to explore if a deal can be made, whether we can Buy their products and Resell to our Consumer network, or we can discuss a Distribution or Representation Deal to sell their products to our Buyers base.

As far as the people they met at the event, they will do their own follow-up by reaching out to them, and those who are interested, will follow-up with them.

Kelly James Gordon:

What has been the response so far, from Brands and Designers? What makes you Confident that Designers will respond favorably to your offering?

Melissa Harrys:

Extremely positive, actually beyond what we expected. I think we are being very successful because we say what they are already thinking; we don’t overpromise, we don’t sugar code, we tell it as it is, and no one can compete with the truth. Now we don’t claim to have all the solutions, but we present in full transparence what our plan is and they know from the get go, what they’re signing up for, so there is no surprise.  

Kelly James Gordon:

Melissa Harrys – Thank you for taking the time to sit down with me today, this was quite a grill, but i gotta say, you gave me and my audience, more than enough to be attracted to. I hope many Fashion Designers and Brands will cease this opportunity, it sure sounds incredible to me!

Melissa Harrys:

The honor is ours Kelly, we know how large is the WFM reach so we appreciate you supporting us and pushing our message to your massive audience. We look forward to getting feedback from your readers.

Press Release by ATF Fashion House NYC

Daniel Quintanilla

Showcase at South Asian New York Fashion Week

Courtesy: Ayaz Anis

(New York, NY – August 24, 2022)

For the first time in New York Fashion Week history, an innovative initiative is being launched to highlight, recognize, and appreciate South Asian fashion designers through a stand-alone platform. From September 8 to 14, 2022, at venues all over Manhattan, South Asian New York Fashion Week (SANYFW) will take over the city’s fashion scene by storm with some of the most noteworthy names in international couture: Nomi Ansari and Mayyur Girotra.

Courtesy: Mayyur Girotra Couture

Established designers include Rivesse (Ishan Sanghvi), Margi Official (Margi Sutaria), and jewelry by ReeMat Designs (Reena Mathur) and Avigna (Deepti Mandhava).

The emerging designers who will be showcasing their collections during SANYFW are What is Moire? (Sezan Khan), Bedi NYC (Alice Narang), RKJ Designs (Renee), Aariah by Sabbineni (Harika & Anusha Sabbineni), Ayla Noor New York, Tai by Studio 9696 (Tupili Andrapathy Sandeep), Recover Season Co. (Reshma Zaman), and Pali (Vinod Muralidhar).

Courtesy: AARIAH

Almost a decade in the making, SANYFW is the brainchild of fashion entrepreneur Shipra Sharma, who after partnering with Hetal Patel, made it her life’s mission to showcase and uplift South Asian fashion inspired by traditional and modern South Asian attire and culture. To watch a video of upcoming highlights, please click HERE.

“Lehenghas turned into co-ord sets. Sarees turned into gowns with drapes. Palazzo pants became wide legged pants. We want to reclaim that narrative and introduce the world to the origins of these silhouettes and designs. At SANYFW, we intend to highlight and share the history of our fashion and culture, while celebrating the fashion pioneers who have been trailblazers for our community universally,” said Founder and CEO Sharma during the SANYFW Summer Kick-Off event.

Courtesy: Margi

SANYFW’s official tech partner, Nate – http://www.nate.tech, is becoming the first solution to bring the hottest looks from the runway directly to the consumer, in real time. Championing initiatives in diversity and inclusion, nate felt it was natural to get involved, using its universal technology to make every show completely shoppable, via nate Lists. Any consumer or creator will be able to scan a QR code directly from the runway and shop any item with a tap, as well as share it seamlessly to social media. With the wide world of social media and viral content creators in the mix, designers’ latest collections are garnering a limitless number of impressions. Increased visibility and innovative technology to facilitate those sales opens a whole new network of buyers — the luxury, at-home shopper. Further proving their influence, creators are giving a voice to what sells, but also paving the way forward for emerging designers to take claim of their rightful share of wallet.

During the week-long experience, hosted at quintessential NYC venues such as Chelsea Factory, 620 Loft & Garden, Ave India Design Collective, 48 Wall Street, and High Line Nine, influencers, celebrities, icons, and enthusiasts of South Asian design, fashion, and culture will have access to jaw-dropping runway shows categorized by streetwear, sustainability, menswear, traditional, bridal, and Indo-Western styles. The show runner is Ayesha Hakki of Events by Ayesha.

In addition to the fashion shows, SANYFW will also create a marketplace of vendors like Amaaya Jewelry (Apurva Agarwal), Verve & Vogue (Rina Patel), Sakhya (Priyasha Shah & Nandini Mohta), Navaa (Raveleen Kaur), plus an interactive collaboration with the app Aina (Nisha Saboo) that helps shoppers virtually try on clothing to see how it fits their body sizes. The high-energy week will culminate with a health and wellness pop-up, which will include yoga activities and ayurvedic learning and feature partners such as The Wellnuss Company and fitness clothing brand Fabletics.

Courtesy: Margi
Courtesy: Nicole Mehta in Margi

SANYFW’s official kick-off party is in partnership with Indo Warehouse, the experiential series under Kahani’s premier label and collective Nonresident, which serves as a space for listeners to feel sound and lose themselves in a world of blended cultures.

“Never before has New York City seen South Asian culture come alive DURING New York Fashion Week the way we plan to showcase it,” said co-founder and COO Patel. “With an expectedly high projected audience and increased participation from leading pioneers of the South Asian fashion industry, SANYFW promises to be the MUST-ATTEND week for fashionistas this fall.” Events will be ticketed, and the entire schedule of fashion shows, pop-up events, and parties will be on the official website, www.sanyfw.com.

Daniel Quintanilla

PRESS RELEASE – CURVE NY & LA July/August 2022 shows

Courtesy: Daniel Quintanilla

August 24, 2022

Comexposium USA hosted 2 intimate apparel shows this summer: Curve LA & Curve NY.

On July 24th & 25th Curve LA returned back to the Westdrift Hotel in Manhattan Beach, site of their original show launched in 2020.

The following weekend at Spring Studios in Tribeca, Curve NY held their 3 day intimate apparel show from July 31st- Aug 2nd.

Curve LA has become the “go to” destination for West coast buyers desiring to shop an international mix of the best Intimate Apparel & Swimwear collections.

The July 2022 edition offered buyers the chance to learn new skills with 2 bra fitting workshops hosted by lingerie guru Kimmay Caldwell.

Additionally, activations including a complimentary yoga class, free manicures, along with a cocktail party, gave buyers ample chance to network, connect, and have some fun too.

“Both exhibitors and retailers have expressed the Westdrift hotel venue is very conducive to creating lasting business relationships. The hotel’s CA lifestyle vibe along with the indoor/outdoor spaces allows everyone to mix business with pleasure in a casual atmosphere. Curve LA has also become a place for brands to test new styles & colors. The West Coast customer tends to take more risks & desire edgy more fashion forward styles.” says Kirsten Griffin, Director of Visitor Promotion.

The 2 day show was attended by 150+ regional buyers who came to preview the Spring 2023 collections of 50 vendors.

Prevalent trends included Barbi-con, desert hues especially dusty pinks & terracotta, along with embroidery & petite floral patterns.

Curve NY welcomed 150 brands and 1200 buyers from 16 countries to Spring Studios in downtown Manhattan. 77 percent of attendees were from the East Coast, with NY, NJ, PA, & CT retailers most prevalent.

It was an action-packed schedule with daily conferences, multiple Fit Workshops by Elomi, Freya, Fantasie and Goddess, and a Curve rooftop party with breath taking views of Manhattan.

Conferences included Experience based Retail with The Modern Retailer and a well-attended Sexual Wellness panel with the participation of Sara Gold the founder of Beloved, the new intimacy serum.

Back by popular demand at Curve NYwas The Lingerie Briefs Salon, an area specifically dedicated to “under the radar” intimate apparel designers.

At the Meet the Curators event, Ellen Lewis of Lingerie Briefs & Alison Connolly, formerly of Faire Frou Frou walked with buyers throughout the Salon highlighting the features of the 18 participating brands & selling points.

A 2nd area called The Studio gave 6 new designers, who had previously participated in the Curve Pitch off design competition, an opportunity to meet buyers & sell their collections.

A German Pavilion along with a new trend area by Fashion Snoops were included in the 4 floors of the Curve NY show.

Again, this season, our partner the NPD Group gave the forecast for the intimate industry.“ The intimate and sleepwear US markets has increased by $1.9 billion since 2018” said Todd Mick, Executive Director and Innerwear analyst at NPD.

Consequently, retail store owners came to both Curve NY & LA events with larger open to buys. Trends that buyers were reacting positively to included saturated desert hues ( dusty pinks, tangerine, & terracotta), embroidery, & nature inspired prints.

Additionally, many retailers were looking to add new designers to their merchandising mix after playing it safe for the last 2 years.

“We are returning back to pre-pandemic levels of attendance & participation at our shows” say Raphael Camp, President of Curve.

“Our focus at Curve is on value added experiences and opportunities to support new design talent at our shows. New initiatives include specialized VIP concierge services including pre-ordering lunches, travel assistance, and personal shopping for our attending buyers. Customization, customer service & creating community are what sets the Curve shows apart”.

Courtesy: Curve

The next lingerie event for Comexposium will be the premiere of Curve Montreal on September 18th-19th at Marche Bonsecours in Montreal, Canada .


Daniel Quintanilla