Stellar lineup happening at Mercedes-Benz Fashion Week Australia

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Courtesy: Daniel Quintanilla

Let’s Celebrate Fashion Down Under

IMG today announced the preliminary international buyers and media heading to Sydney for Mercedes-Benz Fashion Week Australia, taking place May 14 to May 19, 2017 at Carriageworks.

Last year’s strategic repositioning of Mercedes-Benz Fashion Week Australia made it the first centralised event to be focused exclusively on Resort collections, placing it at the beginning of the global sales window.

As a result, the event saw a 75% uplift in international buyer attendance, providing lucrative new opportunities for showcasing designers.

It also saw a 10.75% uplift in international media attendance, resulting in increased global media coverage of designers and their shows.

This year’s event will see buyers, journalists and photographers from the world’s most influential retailers and publications attend shows throughout the week and also for the first time engage in one-on-one meetings with designers at The Suites, IMG’s onsite designer showrooms, a new initiative for this season.

Key representatives attending include:
INTERNATIONAL BUYERS

Altayer, Eda Kuloglu, Senior VP Merchandising
Altayer, Hayley McGregor, Senior Buyer
Bergdorf Goodman, Mimi Fukuyoshi, VP/DMM Contemporary, Swim, Lingerie & Coats
Browns Fashion, Jennifer Bishop, Womenswear Buyer RTW
Club 21, Lilian Kwok, Brand Manager
Club 21, Victor Michael, Assistant Manager
Electric Sekki, Zoey Chan, Senior Brand Manager
Farfetch, Emma Pull, Buyer
Harvey Nichols, Rachel Cooper, Junior Buyer
Isetan, Ally Lai, Senior Buyer
Lambert and Associates, Christine Kitching, Senior Market Manager
Lane Crawford, Baldeep Riyat, Assistant Buyer
Lane Crawford, Rex Lu, Menswear Buyer
MATCHESFASHION .COM, Chelsea Power, Studio Buyer
Moda Operandi, Chelsea Persov, Buyer Contemporary RTW and Swim
Moda Operandi, Lisa Ruffle, Buyer
Net-A-Porter, Lisa Aiken, Retail Fashion Director
Saks Fifth Avenue, Anna Kigel, Senior Womenswear Contemporary Buyer
Saks Fifth Avenue, Cleo Davis Urman, Contemporary Fashion Director
Selfridges, Perrie Reynolds, Buyer
Shopbop, Jenny Fuchs, Buyer
Shopbop, Kate Johanson, Market Editor
Style. com, Yasmin Sewell, Fashion Director
INTERNATIONAL MEDIA & PHOTOGRAPHERS
Business of Fashion, Sonny Vandevelde, Photographer
Dazed, Ashleigh Kane, Arts & Culture Editor
ELLE .COM, Nikki Ogunnaike, Senior Fashion Editor
Fashion Quarterly, Sally Ann Mullins, Managing Editor
Fashionista, Alyssa Vingan Klein, Editor-in-Chief
InStyle US, Laura Brown, Editor-in-Chief
Interview, Emma Brown, Senior Online Editor
Le21ème + W Magazine, Adam Katz Sinding, Blog Founder & Photographer
New York Times, Lee Oliviera, Fashion Contributor & Photographer
VOGUE US, Steff Yotka, Fashion News & Emerging Platforms Editor
VOGUE Paris, Sandra Semburg, Photographer

The current MBFWA Official Preliminary Schedule can be viewed at mbfashionweek.com/australia/schedule.

Daniel Quintanilla

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