Courtesy: Daniel Quintanilla
The Rudiments Of The Fashion Industry
IMJM Vintage Couture is one of the many collections who do not rely on seasonal fashion trends to thrive and survive, but is in the business of privately collecting the bygone eras of fashion, which was learned about on Tuesday at UBM Fashion’s Vintage @ Intermezzo at the Javits Center in New York City.
IMJM officially stands for vintage luxury brands being one of a kind unique pieces, pieces that have been collected over the years, and pieces that keep on being collected and picked up by IMJM in the present.
IMJM specializes in collecting pieces from famous designers like Coco Chanel, YSL, Givenchy, Lagerfeld, Ciner, Haskell, and Christian Dior, a good example of IMJM are jewelry, jackets, and dresses with the utmost fine detailing along with the utmost quality of fabric mainly came from Coco Chanel, dating back to the 1950’s and before then.
A good lesson to learn here is that the best way a woman use to find a good jacket, blouse, or dress even is turn that fine labor of love that is fashion and turn it inside out, it was discovered that even more incredibly beautiful detailing was there, because the old way of fashion designed for the woman in mind, who came up with many styles of their own, and not relying on one style, look, or trend to fall back on.
Also learned from the good people over at IMJM, even design houses like Coco Chanel or Christian Dior no longer produce the fine quality of clothing they once did, only because they decided that it was a good idea to mass produce a shadow of their fine collections, make them cheaply, but still charge a fortune for it to the public, because it’s Coco Chanel. so to speak.
Roughly in the 1960’s, this mass producing aspect came about in all of fashion, producing cheaper clothes made of much thinner and weaker material, and at much smaller sizes, starting with size 6, then size 4, and eventually size zero, which ultimately lead to a generation of young woman feeling insecure about themselves because they could not fit into a size zero, as well as many other health problems.
Fashion is suppose to make men and women feel good about themselves, feel good about their bodies, feel good about their own sense of style, and feel good about the creativity they come up with when picking out pieces that already look their very best inside and out.
One day, as consumerism keeps dying a slow and ugly death, the fashion industry will go back to a time when everything was celebrated, and vintage private collections like IMJM Vintage Couture are there to remind us of what can be great again.