Agenzia 357 advances BMW Studio collection at UBM ‘PROJECT’

Courtesy: Daniel Quintanilla
Courtesy: Daniel Quintanilla
Courtesy: Daniel Quintanilla
Courtesy: Daniel Quintanilla

Inspiration Driven By The Best

The roads are in grave danger of being icy tonight and tomorrow as temperatures drop into single digits and the teens, but the road today is hot here at New York City’s Javits Center where UBM’s Project men’s trade show’s taking place features a N:OW moment to see Agenzia 357 with its BMW Studio collection paying true homage the car maker and fashion’s latest.

This season, Agenzia 357 with their BMW Studio collection put their focus on knits, staying right on trend with the vibe of the 80’s where a blend of textures led the way instead of solids being colors like now, BMW Studio also has outerwear to lead the way mixing sportswear with athleisure attire, taking a jacket that can be worn two ways as a sportscoat, and worn elevated where it can go to the gym or go out to dinner, it’s a bomber jacket coming in a combination of fabric, leather and knit (a mix of textiles).

The hottest part of the engine with the BMW Studio is The BMW Art Car #18 Limited Capsule Collection by Cao Fei, whose 1978 entrance onto this Earth hasn’t stopped him from being the youngest and first Chinese artist ever to create a BMW Art Car by employing augmented and virtual reality, where this internationally acclaimed Chinese multimedia artist addresses the future of mobility such as autonomous driving airborn cars and digitalization.

To put it in lamen terms, Cao Fei’s car-topped creation has translated into a collection of T-Shirts being graphic designs stemming from the blank of atop of a car turning into a graphic collaboration with BMW that’s spawned into tops that are sharp to wear, and price points fit into other T-Shirt collections which also fit into urban wear that’s strong in the fashion market already.

What attracted Daniel plus Lauren to the BMW Studio collection by Agenzia 357 last July were the high quality designs paying homage to the fine cars BMW makes on a regular basis that spin off in their tops and jackets, especially with the Cao Fei collection taking simple T-Shirt and making into bold statement.

Agenzia 357 continues their BMW Studio collection upholding to that very same high standard not only that BMW holds, but Agenzia 357 strives to hold onto.

Daniel Quintanilla

Leave a Reply