Courtesy: Mercedes-Benz Fashion Week Australia
Time To Drop The Curtain
SYDNEY, 9 May 2019 – IMG today announced the complete programming schedule and list of international media and buyer attendees for Mercedes-Benz Fashion Week Australia (MBFWA), taking place from 12-18 May at Carriageworks in Sydney.
CARLA ZAMPATTI, CHRISTOPHER ESBER, MICHAEL LO SORDO, KARLA SPETIC, HOLIDAY BY EMMA MULHOLLAND, AZZO and THE PEOPLE VS. have been added to an impressive lineup of the nation’s leading and emerging designers. The full calendar is available here.
· CARLA ZAMPATTI will make an anticipated return to the MBFWA schedule to stage the closing show on Thursday 17 May.
· MICHAEL LO SORDO, CHRISTOPHER ESBER, KARLA SPETIC and HOLIDAY BY EMMA MULHOLLANDare returning to the schedule.
· CHRISTOPHER ESBER will be celebrating his label’s 10th anniversary.
· THE PEOPLE VS. will make their MBFWA debut, along with men’s swimwear label, AZZO, created by stylist Michael Azzollini.
· MBFWA OFFICIAL CLOSING PARTY, presented by Huawei, will be held on Thursday evening following the closing show.
Mercedes-Benz Fashion Week Australia is the first fashion week event to be focused exclusively on Resort collections, placing it at the beginning of the global sales window. From 2017 to 2018, MBFWA saw a 35% increase in international media attendance, a 5% increase in global buyer attendance, and a 13% increase in designer participation – both on the runway and via The Suites, a curated onsite showroom offering designers a new forum to present their collections.
Buyers, journalists and photographers from the world’s most influential retailers and publications will attend shows throughout the week, and, building on the success of The Suites – IMG’s onsite designer showrooms –engage in one-on-one meetings with designers. Now in its third year, the sold-out Suites will house over 30 designers to conduct sales and press meetings throughout the week.
New in 2019, IMG has secured attendance of an international sales agent Rainbowwave, a leading global wholesale agency in Paris, London and NYC. Focusing on sales agents’ attendance provides opportunity for Australian brands to be discovered abroad and represented by a top-tier global distribution agency.
Key representatives attending the 2019 event include:
INTERNATIONAL BUYERS & SALES AGENTS
AL TAYER (BLOOMINGDALE’S DUBAI, HARVEY NICHOLS DUBAI AND OUNASS.COM), BROWNS, BERGDORF GOODMAN, FARFETCH, FWRD, GEORGE C, INTERMIX, LAMBERT & ASSOCIATES (NEIMAN MARCUS, LANE CRAWFORD), MATCHESFASHION.COM, MARKET HIGHLAND PARK, MODA OPERANDI, NET-A-PORTER, RAINBOWWAVE, REVOLVE, SAKS FITH AVENUE, SHOPBOP, THEOUTNET.COM, TOMORROWLAND JAPAN, ZALANDO
INTERNATIONAL MEDIA & PHOTOGRAPHERS
ADAM KATZ SINDING, BUSINESS OF FASHION, ELLE US, FASHIONISTA, HARPER’S BAZAAR CHINA, HEARST FASHION US (COSMOPOLITAN, ELLE, HARPER’S BAZAAR, MARIE CLAIRE, SEVENTEEN), HUNGER, LEE OLIVIERA, MAN REPELLER, NYLON, PAPER MAGAZINE, SANDRA SEMBURG, SOUTH CHINA MORNING POST, STELLAR IRELAND, VIVA NEW ZEALAND, VOGUE CHINA, VOGUE INTERNATIONAL, VOGUE RUNWAY, VOGUE US, W MAGAZINE, WHO WHAT WEAR
MBFWA will once again feature a series of thoughtful leadership seminars with a focus on sustainability, international trade and women in media, championing industry leaders both domestic and international.
THURSDAY 16 MAY
4PM | THE STATE OF FASHION REPORT 2019, presented by McKinsey & Company, in association with the Australian Fashion Council
The State of Fashion 2019 report, written in partnership with Business of Fashion, is the third edition of McKinsey’s annual report, exploring the industry’s fragmented and complex ecosystem. These research and analysis-based reports bring analytical rigour and evidence to better understand the rapidly changing global fashion industry and provide an authoritative view on the state of fashion in the year ahead. The seminar will feature a deep dive on four consumer trends and their relevancy for the Australia market: End of Ownership, Getting Woke(Sustainability), Now or Never (Omni-Channel), and Radical Transparency (Supply Chain).
5PM | INTERNATIONAL SALES SEMINAR, presented by Lambert + Associates, in association with the Australian Fashion Council
With a strong understanding for the questions often faced by new designers, Lambert + Associates addresses the primary concerns and considerations faced by brands looking to learn how to establish themselves on the competitive international market. The International Sales Seminar will provide an overview of international fashion markets and calendar, advice on how to target markets, and provide guideline for sales tools.
FRIDAY 17 MAY2PM | WOMEN IN MEDIA, presented by St.George Bank
Publishing’s leading female voices are making their mark in a changing media landscape, embracing the rise of social, digital and mobile to push boundaries at their respective publications.
Steff Yotka – Fasion News & Emerging Platforms Editor, VOGUE US
Tyler McCall – Deputy Editor, FASHIONISTA
Vanessa Lawrence – Publisher, Pedestrian Group
Kate McGregor – Managing Editor, POPSUGAR Australia
Susannah George – Founder and CEO, Urban List
3:30PM | IMG FASHION POWER HOUR, presented by DHL
Modelled after the globally-recognised fashion industry training program at IMG Academy in the US, IMG Fashion Camp, this seminar will introduce attendees to a range of creative career paths in fashion.
Ivan Bart, President, IMG Models & IMG Fashion Properties
Edwina Forest and Adrian Norris, AJE Designers
Alannah Walton, IMG Model & Victoria’s Secret Model 2018
Marie-Claude Mallat, Director & Publicist, MCMPR
5PM | FASHIONABLY CONSCIOUS, presented by City of Sydney
Tackling the fashion industry’s 21-billion-dollar responsibility, experts will ask: who is radically influencing the sustainability agenda both here and abroad, where can progress be celebrated, and what has yet to be learned.
Jackie Frank – Thread Together Ambassador, Former GM Pacific Magazines, Founding Editor of Marie Claire AU
Chris Buchanan – CEO, TIGERLILY
Marnie Goding – Co-Founder and Creative Director, ELK
Renee Carpenter – Sustainability Manager, BASSIKE
For additional information, please visit Mercedes-Benz Fashion Week Australia online at mbfashionweek.com/Australia, or follow @fashionweekaus, #MBFWA and #MBFWE across Instagram, Twitter and Facebook for exclusive designer content, livestreams and more.
In addition to Mercedes-Benz and Destination NSW, MBFWA is brought to life with the support of City of Sydney, St.George Bank, AEG, Huawei, DHL, Moet & Chandon, TONI&GUY, Amazon Fashion, Swarovski, Carriageworks, Superga, Sanpellegrino, Ovolo Hotels, Vittoria, Tempus Two, Peroni, Disaronno, Hewlett-Packard, GlamCorner and frank green.