Seamless Pivots
Curve New York shifted its attention today with the with its webinar that is a “Lingerie Industry Reborn: A Path To A Sustainable Future”, with Asi Efron, who is the creative director at Ann Vogue, along with Uger Aycin, senior sales manager at Rebil Group, and David Prentice, senior Vice President at Onpoint Manufacturing, who lay down where lingerie can now operate during and post COVID19.
In all the webinars attended by Daniel plus Lauren during COVID19, sustainability is the new buzzword going around in the fashion industry, right next to comfort, sustainability is the only thing lingerie can survive on now since special occasions and need for intimate apparel are nonexistent, it was realized that lingerie’s COVID19 has now been rechristened as lingerie loungewear, fulfilling the current needs of the consumer who’s worries include unemployment, sickness, physical health, mental health, money, and their future, anything constricting the body adds more stress.
Sustainability also defines itself as materials made from the earth and are beneficial to the environment, which data from this webinar discovered that consumers are willing to pay more for clothes that are made environmentally friendly, efficiency and need also play a role in the future of lingerie now declared lingerie loungewear.
The pivoting moment provided during Curve’s webinar today came from David Prenice at Onpoint Manufacturing, saying that factories like his in Alabama need to produce clothing on a need-only basis, reacting to trends in the market, avoiding months or years of storage, also avoiding stockpiles from trends that don’t go anywhere; the ideal clothing factory is robotic, producing sustainable lingerie loungewear as the trend calls for, it’s placing an order for leggings as an example, the orders for retailers/ brands get produced immediately, and is available in just a few weeks, not any longer than that.
Curve New York also encourages brands to consider the essential route by producing surgical gowns and masks, and Curve’s last webinar cannot stress enough for brands to sell through social media and pivot their business in COVID19.