Curve New York with @fashionsnoops hones in on design shift with #COVID19 @curvexpo #lingerie

Holding Happiness

Curve New York in partnership with Fashion Snoop today held a webinar to address the lingerie industry that’s been affected in COVID19, a session about “Looking Ahead at Key Design Shifts in the Intimates, Sleepwear, and Loungewear Markets with Eurovet.

The first issue addressed is fear, fear of pivoting not only to virtual, but losing fear over putting comforts in the forefront, tackling that moment where the customer base finally wants to give up on restrictions now that they’re home, making bras and panties more comforting to the body while we try to stay healthy and stay in shape, but can’t resist baking lots of bread.

The weak performers of the fashion industry known obviously across the board even before COVID19 are finally being confronted by brands and retailers kicking and screaming, one plus out of that are gaming, fantasy characters, and things that make you happy which are now strong players keeping businesses alive will now reflect on the development of lingerie and comfort.

Thanks to rush hours disappearing, and special occasions on hold, lingerie that’s body shape friend and period flow are in development now more than ever as a means of survival and such for brands, and women are no longer afraid to let their skin show with new panties and bras reflected on them.

The most important key to happiness when developing comforts, sleepwear, and lingerie is color, bold and bright color get your mood reflected in a much happier direction, because there’s still tough times ahead, with things like unemployment being one.

Daniel Quintanilla