Virtual ‘Reality’
WWDMAGIC, Children’s Club, just to name a couple, are one of the many Informa trade shows today that announced an upcoming event going live starting September 1 that is a Digital Trade Event.
In partnership with NuORDER, the leading wholesale e-commerce platform, this 8-week digital trade event offers exclusive commerce and content experiences for the fashion marketplace.
Retailers can intuitively navigate and shop a global collection of brands through fresh digital content, creative editorial, and curated merchandising experiences, while exhibitors are able to conduct location-free commerce via e-catalogs, digital line sheets, in-platform ordering, and virtual showroom technology – all occurring before, during and after the live events.
This is B2B at the speed of B2C.
And as COVID19 restrictions ease, and New York City slowly gets back to normal reopening, Informa during New York Fashion Week will combine women’s and men’s trade shows that were suppose to take place into one large event, and with the utmost safety precautions.
Daniel Quintanilla
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