We’re Here To Stay
Curve New York on Friday night released its latest webinar to reconnect with bra, panty, and swimwear retailers about how they bounced back once the COVID19 pandemic hit, executing new ideas and methods to generate revenue lost by lockdowns in this Intimate Chat With Retailers Creating New Business Post Pandemic.
After retailers closed their doors due to COVID, retailers went into NFL mode, Not For Long being shutdown, and reopening after at least a few weeks, retailers definitely pivoted to virtual, investing in their e-commerce websites and building up their social media, as well as some switching from social media to build their email base, as this customer base finds it more helpful to read a newsletter or email ad instead of Instagram if it’s not feasible for some customers.
After a year of not seeing any swimwear move off the shelves due to local pools and beaches being closed, swimwear retailers are seeing one and two piece bikinis bought off the shelves again after comfort bras like sports bras and wireless bras were a hot commodity due to working from home or no special events, comfort corsets saw sales rise, corsets that help you recover from a health issue were also in high demand, and now the traditional corset is making a comeback since events are once again taking place.
Swimwear and lingerie are often sold together in the same store, and customers assume if you have lingerie, you also have swimsuits, and vice versa, both anyhow are designed and constructed to give you unique support depending on what you’re in the market for, but there are retailers out there who strictly sell swimsuits, and that’s a breath of fresh air since it allows you to be that swimwear destination everybody will know about.
Large retailers, and small businesses especially have found tremendous support from their loyal customers base in this pandemic, small businesses strongly emphasized have seen their survival rate skyrocket, thanks to the awareness they raise on social media, and the good quality bras, panties, and swimwear they may carry that no one else sells.
Intimate retailers before the pandemic are best known for the events and stores they hold, even COVID19 hasn’t stopped retailers from holding special events in their store with utmost social distancing, even weddings are held in some intimate apparel stores.
The biggest event to pivot during COVID19 was Curve itself, going from trade shows twice a year in New York City, to holding webinars and Curve Connect since last September, now Curve returns with in-person trade shows August 1 to August 3 at Spring Studios in lower Manhattan’s Tribeca, where it’ll be beautiful to meet in person once again, and the goal of NYC full capacity on July 1.