Courtesy: WGSN

Written By Patricia Ann Parenti

Lots of newness in the way of bright colors and relaxed silhouettes. Many of these styles are gender neutral and can be worn by both sexes. Shoes such as mules and slides use to be only for females but now guys wear them too. Cargo pants and tech sneakers use to be only for men but now are embraced by females too.

Urban Gardner is all about nature and holistic living, camouflage and tie die continue as prints. Key silhouettes are the camp collar shirt, camp trousers, utility vest, woven sandals, Birkenstocks and sneakers with decorative stitching.

Comfort Seeker is for the guy who is looking to leave his home but taking his comfortable clothes with him that he wore during the pandemic. Hoodies, jogger pants, cardigans, tee shirts with pockets all in soft fabrics continue. Shoes are moccasin, loafers and mules.

Hedonist pertains to parties in the garden or tropical areas. What he will wear are flowing trousers, pajama dressing in bright patterns and tropical floral prints. Newness in footwear is the color blocked sandal.

Courtesy: WGSN

Country Clubber describes the guy who is on the preppy side. He likes to wear coordinated short sets, matching accessories, polo shirts and track pants. His shoes of choice are retro tennis sneakers, boat shoes, loafers and espadrilles.

Psychedelic pertaining to men’s fashion is about bright colors in tie dye tee shirts in upcycled fabric and color blocked sneakers. Important details are tech gear, retro slogans on tees, smiley faces, paisleys and floral prints.

Innovated Minimalist geared toward the guy who wants sleek tailored clothes but with fabrics of performance clothes for sports meaning stretch. He will be wearing button down shirts, tailored jackets, rubber shoes, nylon sneakers, and plain loafers.

Phygitalist describes the kind of guy who likes to be real tech orientated in his fashion. He will be wearing graphic tees in vivid shades of turquoise, yellow and pink, cargo pants and tech jackets with lots of pockets for his phone and earbuds he carries. His sneakers will even be high tech in bright colors mixed with white.

Patricia Ann Parenti

Also look at a complete summary of men’s and women’s SS22 from the Informa Markets WGSN Trends Report written by Daniel Quintanilla.


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