LOCATION: PLEIN PLAZA IN DECENTRALAND
Philipp Plein has jumped into the metaverse and now he wants to plant his flag.
First step the acquisition of Plein Plaza for $1.4M USD, then the 120-meter-high virtual skyscraper and the first establishment in the building: the PHILIPP PLEIN Group founded the Museum of NFT Arts (M.O.N.A.).
Set the new digital headquarter in the metaverse, now it’s time to reach new heights.
During the Metaverse Fashion Week, PHILIPP PLEIN has been protagonist with its first NFTs wearable collection.
Seven outfits inspired by the main drops of the Fall Winter ‘22 collection.
Different styles and different moods, all the DNA of the brand has been transferred in its first digital collection.
From the funny looks, MOON $URFER, and MAUI WAUI, with the Lil’ Monsters Gang” to the most elegant, ANGEL DU$T and SYMPATHY FOR THE DEVIL, from the exclusive and sophisticated PLATINUM $URFER to the casual, HALO OCEAN, passing by the chill outfit, BLACK ANGEL.