Jump Up & Down For A Good Cause
In celebration of ASICS’ brand new campaign “I Move Me” and partnership with Aoki, the Jump Room featured two massive trampolines, a dynamic LED light installation, and 180-degree camera for guests to capture and share their own “Aoki Jump” photo.
ASICS America Corporation, the true sport performance brand with roots in Japan, announced on October 18 that a new brand campaign and partnership with Grammy-nominated, DJ/producer, international entrepreneur and fitness fanatic, Steve Aoki, who serves as the face behind the I MOVE ME campaign in North America.
The new vision, comprised of digital videos, influencer partnerships (macro and micro), in-store and offline activations launched today and will continue to roll out into 2018.
This marks ASICS’ most significant, fully integrated marketing effort in two decades.
The campaign allows the brand to connect with new audiences in an ever-changing fitness industry and builds upon ASICS’ core philosophy.
Label owner. DJ. Producer. Fashion executive. Philanthropist.
Steve Aoki is a man with many talents and interests and one who makes an impact through all of his endeavors.
He has always made it a point to take a proactive stance when it comes to social and humanitarian issues.
Aoki has recognized the need for immediate humanitarian relief and essential medical research to help with crises and newfound heath issues that arise every year around the world.