Fighting The World
In an observation which Daniel plus Lauren can only make in their experience of Britney Spears through their eyes (based on the New York Times documentary “Framing Britney Spears”), it’s best to tell about the triumphs and turmoil of Britney once the hay day of 1999 to early 2002 (with September 11, 2001 happening) finally ended, and the rest of Britney’s career began.
March 2002 – December 2006
Britney went through a public break up from Justin Timberlake, with Justin using the media, and the 99 percent females that initially hated Britney before loving her to turn her back on her again for the breakup, Britney’s crash back down to earth was all that Justin, Pink, Avril Lavigne, and “American Idol” needed to eat away at Britney’s fortunes.
Once 2002 ended, the music industry had its own troubles as downloads ate away at album and record sales, plus reality TV was taking over the music industry, and Hollywood all together, including the invasion of “Nick & Jessica”, Hillary Duff, and Lindsay Lohan, Britney made a comeback through the “In The Zone” album and finding love through Kevin Federline, having 2 kids, and divorcing Kevin in late 2006.
January 2007 – December 2008
What was suppose to be Britney’s best year yet to be poised for a comeback, 2007 was the worst, Avril came striking again, and “The Hills” dictated pop culture along with the unveiling of the iPhone, Britney shaved her head, dazed at the “MTV VMA’s”, and broke an umbrella through a car window, as well as Britney releasing her least successful album, Rihanna also dominated music with “Umbrella” along with Natasha Beddingfield, plus “High School Musical“ and “Hannah Montana”.
2008 began with Britney committed to a mental hospital, surrendering custody of her 2 kids, and her father, Jamie Spears, controlling Britney through a conservatorship, Britney’s album in late 2008 finally gave Britney the comeback she needed, but now enter Katy Perry, Taylor Swift, and Lady Gaga.
January 2009 to February 2021
Finally, the music industry reset itself away from reality TV with the new powerhouses of Lady Gaga, Katy Perry, Taylor Swift, Adele, and Justin Bieber, Britney was enjoying some regained credibility and respect in the music industry again, albeit in back of her pack, Britney got focused enough again to land a residency for 2 years in Las Vegas with sold out shows.
The great reset in music continues by iTunes turn Apple Music with downloads and streaming along with Spotify now making up 100 percent of album and record sales away from CD’s (with vinyl making a comeback), movies and TV followed suit, plus music video were now on YouTube.
Fifth Harmony, Camila Cabello, Halsey, Billie Eilish, and such are now children of the music industry’s resurrection, music charting also expanded from domestic to global in what dictates U.S. radio/ streaming airplay, COVID19 strikes and changes habits, and Britney is still living off the high of her comeback over the last decade, but her mental health and conservatorship come into question, leading us to wonder what the future will hold for Britney from this day forth.