Like No Other Time
Let’s face it, we cannot avoid the evolution away from the traditional normal of everyday living, the COVID-19 pandemic has taught us how to san the idea of fast fashion that requires an incredible amount of waste found in landfills while catering to size zero goals which instills doubt in self-confidence in millions of women globally, there’s no better time than Fall & Winter 2023-2024 to stop the insanity of striving for the next hottest piece of fashion to walk New York Fashion Week, that’s why Informa Markets Fashion alongside Fashion Snoops released its AW 23/24 trends report today about where women are heading once the summer ends.
This new season that cries for the world to shy away from a continuous moving cycle and hard moments in favor of slower and easier pace of life also answers the call for men to be inspired, drawing inspiration from movie-like, daydream-inspired vignettes of daily surroundings to a whole new appreciation for the ancient, mystical wisdom of the universe, chopped full of juxtapositions, complex craft, and a strong reconnection to our natural instincts, leading us to an authentic place without any traditions and order blocking the road ahead.
If you want to get into the true nitty gritty of women’s fashion, you gotta start at the foundation of fantasy, that’s mystic, new ways to conceal and ultimately new and unexpected silhouettes and moody design elements, capes consisting of inside scandalous body sculptures with corsets and erotic necklines, high gloss materials add to mystique to birth a new sultry vision of sex appeal to every familiar shape, occasional wear will definitely make a comeback with glamorous outgoing attire, color palette includes bloodstone, coal, nocturnal, jade, and skyfall for new life in jewel tones, women’s contemporary includes integrated capes, sensual corsets, subversive necklines, and surface fetish, young contemporary includes hi-lo styling, glam dresses, exposed cutouts, and jeweled & feathered, key accessories include tonal assortments, sliced leather, slick bootie, and carved closure, key materials are tapestry inspired jacquards, metallic yarns & coatings, chrome free leathers, and superfine guage knits, key prints and patterns involve supernatural speckle, metamorphosis, nightblooms, and nocturnal tropics, key takeaways include harnessing the unseen, provoking awe, and not being afraid of the dark.
A woman never fails at the one natural talent they have, it’s being poetic, relying on simple staples that never go out of style, timeless fabrics standing the test of time that are always relevant, knitwear dominates this role with its craftsmanship and set co-ordinates, core shifting and classic patterns with lofty outerwear play key roles in this journey, color palettes include hazel, oolong, greige, winter sun, and cherry ice for retro-inspired feel, contemporary items include softened lines, cozy outerwear, conscious denim, and made + crafted, young contemporary are preppy shirting, classic flannels, knit sets, and novelty outerwear, key accessories nominated are hardcase baguette, crafted keepsake, peep toe loafer, and tonal readers, key materials include novel woolens, vintage denims, heirloom-inspired quilting, and crafted cables, prints and patterns include layered cadence, keepsake charm, bauhaus beat, and plaid vignette, key takeaways are to tell your story, elevate the familiar, and lead with your instincts.
In order for fashion industry to exist, there has to be a breakaway from the norm, there’s never a season where trends didn’t consist of anything all vanilla, there has to be at least one abnormal moment in the entire season, this next Design Aesthetic is dedicated to what’s called the untamed, mimicking the natural world through design with elements that speak to protection, armed with sustainable furs literally, with not so perfect irregular or fuzzy knits, nature inspired prints make a statement, and convertible outerwear brings practical function, color palette includes compost, willow, supernatural, ochre, and greige laying out the greens and taupe to be outside control, women’s contemporary includes sustainable warmth, organically draped, irregular knitwear, and wrapped convertibility, young contemporary includes statement puffer, graphic mesh, felted & brushed, and diy denim, key accessories include reconstructed layers, distressed rib knit, slouchy thigh highs, and carved resin, key materials include plant-based leather, tangled knits, wooly felts, and distressed bases, key print and pattern includes morphed nature, spotted synesthesia, visceral warmth, and modern bark, and key takeaways are foraging & fabricating, leveraging underground wisdom, and leaning into discomfort.
Here’s a coincidence, you’re watching a 1997 music video in a bar in Hell’s Kitchen one night, you see Natalie Imbruglia playing like it’s some morning or overnight on MTV all over again, and sure enough, you find yourself before or after reading up on the late 90’s/ early Y2K, because the most surreal thing about that time is how minimal it was, that’s the Design Aesthetic called the paradox we find ourselves in for Women’s AW 23/24, minimum with tubes and column shapes updated to be new basics and minis, young contemporary pairs bulky jackets and sexy tops reminiscent of street style of such time, color palettes include lucite, snowdrop, introspect, latte, and ice on sweet natured pastels, women’s contemporary for this era include simple and strapless, 00’s nostalgia, new uniforms, and logomania, young contemporary includes pumped up denim, future casual, jumbo vest, and digitalized dyes, key accessories include warped proportions, sculpted heel, highshine crossbody, and wrap around shades, key materials include performance shells, new reflectives, wellness fabric infusions, and clean & crisp surfaces, key print and patterns include future rewind, radiation check, spectrum stripes, and surrealist collage, and the key takeaways are thinking phygitally, activating optimism, and mobilizing paradox thinking.